CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Mobile Lions, with “Real Tone – Product Innovation & Global Campaign” by T Brand Studio, Wieden+Kennedy, PRETTYBIRD, and GUT Miami for Google.
Dentsu Creative Bengaluru won a Silver Lion for “The Unfiltered History Tour,” while Cheil Worldwide Beijing and HOBA Beijing won a Silver Lion for “Quest for Dyslexia.”
A09 (Advanced Learning Technologies)
Sponsor
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award
REAL TONE — PRODUCT
INNOVATION & GLOBAL
CAMPAIGN
GOOGLE
REAL TONE
GOOGLE, Mountain View / T
BRAND STUDIO, New York / WIEDEN+KENNEDY, Portland / GUT, Miami
USA
T BRAND STUDIO, New York / WIEDEN+KENNEDY, Portland /
PRETTYBIRD, Los Angeles /
1STAVEMACHINE, Santa Monica /
GUT, Miami
GRAND PRIX
GRAND PRIX
A10 (Mobile Led Creativity)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Bengaluru /
DENTSU CREATIVE, Mumbai /
DENTSU CREATIVE, Gurgaon
INDIA
DENTSU CREATIVE, Bengaluru
SILVER LION
SILVER LION
C08 (Social Purpose)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
Prize
Award
QUEST FOR DYSLEXIA
SAMSUNG
SAMSUNG MOBILE
CHEIL WORLDWIDE, Beijing /
CHEIL, Hong Kong
CHINA(MAINLAND)
CHEIL WORLDWIDE, Beijing /
HOBA, Beijing
SILVER LION
SILVER LION
View the full list of winners here:
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.
