CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Creative Effectiveness Lions, with FCB USA being awarded the Creative Effectiveness Grand Prix for “Contract for Change” for Michelob ULTRA. DDB Mudra was the only agency from Asia-Pacific to take home a Lion from this category this year, with “Stayfree Project Free Period.”
A01 (Food & Drink)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
CONTRACT FOR CHANGE
Sponsor
MICHELOB ULTRA
MICHELOB ULTRA PURE GOLD
FCB CHICAGO / FCB NEW YORK
USA
CREATIVE EFFECTIVENESS GRAND PRIX
CREATIVE EFFECTIVENESS GRAND PRIX
B04 (Creative Effectiveness for Good)
Name
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
STAYFREE PROJECT FREE PERIOD
JOHNSON & JOHNSON
STAYFREE SANITARY PADS
DDB MUDRA, Mumbai
INDIA
BRONZE LION
BRONZE LION
View the full list of winners here:
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.
