CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Creative Commerce Lions, with “Thighstop” by Leo Burnett for Wingstop taking home the Grand Prix. Three agencies from Asia-Pacific also won Lions: Hakuhodo Tokyo, VMLY&R Commerce India, and McCann India.
A01 (Food & Drink)
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Prize | Award |
FAVORITE FOOD SOY SAUCE | DENTO DESIGN KOBO INC. | SHOKUNIN-SHOYU | HAKUHODO INC., Tokyo | JAPAN | SILVER LION | SILVER LION |
B05 (Sustainable Commerce)
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Prize | Award |
SMART FILL | UNILEVER | UNILEVER | VMLY&R COMMERCE INDIA, Mumbai | INDIA | GOLD LION | GOLD LION |
C06 (Brand Strategy)
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Prize | Award |
THIGHSTOP | WINGSTOP | FOOD | LEO BURNETT, Chicago | USA | GRAND PRIX | GRAND PRIX |
E02 (Social Behaviour & Cultural Insight)
Title | Brand | Product / Service | Entrant / Idea Creation | Location | Prize | Award |
SHAGUN KA LIFAFA | UJJIVAN SMALL FINANCE BANK | PROMOTING JOINT ACCOUNTS | McCANN INDIA, Mumbai | INDIA | GOLD LION | GOLD LION |
View the full list of winners here:
