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Cannes Lions announces Innovation Lions Shortlist for 2017, five out of 35 entries from Asia

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CANNES – The Cannes Lions International Festival of Creativity has released the shortlist for Innovation Lions. A total of total campaigns have been put on the shortlist. The teams behind each campaign will be asked to present their concept to the jury live over three days, on June 17-18 in Palais II and then on June 19 on the showcase stage at the Lions Innovation Festival.

Of the 35, four campaigns came from Asia. ‘Know You Again’ by F5 Shanghai for Baidu (China), ‘Unlimited Stadium’ by BBH Communications Asia-Pacific for Nike (Singapore), ‘The Cognitive Collection designed by Jason Grech’ by Ogilvy & Mather Singapore for IBM Watson (Singapore), ‘Roads that Honk’ by Leo Burnett Mumbai for HPCL (India), and ‘Cogy Wheelchair’ by TBWA\Hakuhodo Tokyo for Tess Co. Ltd. are the Asian representatives. 

Title

Client

Product

Entrant Company

Entrant Country

Idea Creation

Production

Media

PR

A01 (Innovative Technology)
KNOW YOU AGAINBAIDUAI GLASSESF5 ShanghaiChinaF5 ShanghaiF5 Shanghai F5 Shanghai
THE AUTONOMOUS BROADCAST NETWORKSHOTTRACKER, KEEMOTIONTHE AUTONOMOUS BROADCAST NETWORKR/GA New YorkUSAR/GA New YorkKEEMOTION New York / SHOTTRACKER Merriam  
SUPER BOWL DRONES HALF TIME SHOWINTELDRONE TECHNOLOGYINTEL Santa ClaraUSAINTEL Santa ClaraINTEL Santa ClaraOMD New YorkINTEL Santa Clara
INTEL X THE ROYAL SHAKESPEARE COMPANY X THE IMAGINARIUM: THE TEMPESTINTELINTEL TECHNOLOGYINTEL Santa ClaraUSAAGENCY INSIDE Santa ClaraTHE ROYAL SHAKESPEARE COMPANY Stratford-Upon-AvonOMD New YorkINTEL Santa Clara
TILT BRUSHGOOGLE INC.TILT BRUSH BY GOOGLEGOOGLE Mountain ViewUSAGOOGLE Mountain ViewGOOGLE Mountain View  
EARTH VRGOOGLE INC.EARTH VRGOOGLE Mountain ViewUSAGOOGLE Mountain ViewGOOGLE Mountain View GOOGLE Mountain View
A02 (Applied Innovation )
MAX MOTOR DREAMSFORD SPAINFORD SPAINOGILVY MADRIDSPAINGTB Madrid / OGILVY MADRIDESPADAYSANTACRUZ STUDIO Madrid MINDSHARE Madrid
UNLIMITED STADIUMNIKENIKE LUNAR EPICBBH COMMUNICATIONS ASIA PACIFIC SingaporeSINGAPOREBBH COMMUNICATIONS ASIA PACIFIC SingaporeBBH COMMUNICATIONS ASIA PACIFIC Singapore  
LOS SANTOS PRIDESTOCKHOLM PRIDENON-PROFIT ORGANIZATION THAT WORKS TO HIGHLIGHT LGBT ISSUES AND CREATE A FREE ZONE FOR GAY, BISEXUAL, TRANSGENDER AND QUEER PEOPLE AND GENDER EXPRESSION CONTAINED WITHIN LGBT SOCIAL MOVEMENTS.GARBERGS StockholmSWEDENGARBERGS StockholmGARBERGS StockholmGARBERGS StockholmGARBERGS Stockholm
MEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIACLEMENGER BBDO MELBOURNEAUSTRALIACLEMENGER BBDO MELBOURNEAIRBAG Victoria / FLARE PRODUCTIONS BBDO Melbourne CLEMENGER BBDO MELBOURNE
THE HUMANIUM METAL INITIATIVEIM SWEDISH DEVELOPMENT PARTNERHUMANIUM METALÅKESTAM HOLST StockholmSWEDENGREAT WORKS Stockholm   
THE BILLION COLOR FILMSAMSUNGSAMSUNG QLED TVR/GA New YorkUSAR/GA New YorkBELIEVE MEDIA New York / MPC New York  
POTATOES ON MARSCIP – THE INTERNATIONAL POTATO CENTERPOTATOES ON MARSMEMAC OGILVY DubaiUNITED ARAB EMIRATESMEMAC OGILVY DubaiGREAT GUNS London / OGILVYONE Dubai  
PAYPHONE BANKTIGO-UNEPAYPHONE MICRO SAVINGS ACCOUNTGREY COLOMBIA BogotáCOLOMBIAGREY COLOMBIA BogotáLA OCTAVA Bogotá  
RESCUE RASHIEWESTPAC BANKING CORPORATIONCHILDRENS’ RASH VEST / CPR INSTRUCTIONSSAATCHI & SAATCHI SydneyAUSTRALIASAATCHI & SAATCHI SydneyRUMBLE STUDIOS Sydney / SCOUNDREL Sydney MAP AND PAGE Sydney
I’M ADA, I CAN HELP.MEDEXADAALBION LONDON LondonUNITED KINGDOMALBION LONDON London   
AIR-INKHEINEKEN ASIA PACIFIC PTE. LTD.TIGER BEERMARCEL SYDNEYAUSTRALIAMARCEL SYDNEYGOODOIL FILMS Sydney / HECKLER Sydney / SQUEAK E CLEAN PRODUCTIONS Los AngelesCURIOUS FEW Hong Kong / FLORA&FAUNAVISIONS Berlin / MEDIAVEST|SPARK New York / STARCOM London / STARCOM SingaporeBRAYA New York / EDELMAN INTELLIGENCE Singapore / MSL HONG KONG Kwun Tong / OGILVY PUBLIC RELATIONS WORLDWIDE Singapore / SCHRODER+SCHOMBS PR Berlin
THE COGNITIVE COLLECTION DESIGNED BY JASON GRECH + IBM WATSONIBMIBM WATSONOGILVY & MATHER SINGAPORESINGAPOREOGILVY & MATHER SINGAPOREOGILVY & MATHER SINGAPOREOGILVY & MATHER SINGAPOREOGILVY & MATHER SINGAPORE
SMART BELLAXA INSURANCESMARTBIKE INSURANCEFCB WARSAWPOLANDFCB WARSAW   
YOURNALISTEITB – EUSKAL IRRATI TELEBISTAYOURNALIST – NEWS APPTHE CYRANOS//McCANN BarcelonaSPAINTHE CYRANOS//McCANN BarcelonaGLASSWORKS Barcelona / OXIGENO Barcelona / THE CYRANOS//McCANN BarcelonaTHE CYRANOS//McCANN BarcelonaTHE CYRANOS//McCANN Barcelona
ZERAWHIRLPOOL CORPORATIONFOOD PROCESSORDIGITASLBI ChicagoUSAWHIRLPOOL CORPORATION Benton Harbor   
LIAMAPPLEPHONEAPPLE CupertinoUSAAPPLE Cupertino   
GRAVITYLIGHT: TURNING GRAVITY INTO LIGHTSHELL GLOBAL / GRAVITYLIGHT FOUNDATIONGRAVITYLIGHT – GL02SHELL BRANDS INTERNATIONAL BaarSWITZERLANDGRAVITYLIGHT FOUNDATION London / J. WALTER THOMPSON LondonSTARSTRUCK MEDIA London / YDX NairobiMEDIACOM LondonEDELMAN London
ROADS THAT HONKHPCLHP LUBRICANTSLEO BURNETT INDIA MumbaiINDIALEO BURNETT INDIA MumbaiLEO BURNETT INDIA MumbaiLEO BURNETT INDIA MumbaiLEO BURNETT INDIA Mumbai
COGY WHEELCHAIRTESS CO., LTD.COGY WHEELCHAIRTBWA\HAKUHODO TokyoJAPANTBWA\HAKUHODO Tokyo / TESS Miyagi / TOHOKU UNIVERSITY SendaiGEEK PICTURES TokyoTBWA\HAKUHODO TokyoTBWA\HAKUHODO Tokyo
A03 (Technological Craft and Development)
THE ENTER SANDBOX VR EXPERIENCEAUDIAUDI Q5 QUATTROPOL OsloNORWAYPOL OsloMEDIAMONKS StockholmMEDIACOM Oslo 
AUTODRAW: AN A.I. EXPERIMENTGOOGLE INCMACHINE LEARNINGGOOGLE New YorkUSAGOOGLE CREATIVE LAB New YorkGOOGLE CREATIVE LAB New York  
THE WORLD ADDRESSED WHAT3WORDSWHAT3WORDS LondonUNITED KINGDOMWHAT3WORDS LondonWHAT3WORDS London  
A04 (Early Stage Technology)
FALL IN LOVE VROCULUSOCULUSTOOL Los AngelesUSATOOL Los AngelesTOOL Los AngelesTOOL Los Angeles 
ITBRA – THE WEARABLE THAT DETECTS CANCERCYRCADIA HEALTHITBRA/BREAST CANCER SCREENINGAREA 23. AN FCB HEALTH COMPANY New YorkUSAAREA 23. AN FCB HEALTH COMPANY New YorkAREA 23. AN FCB HEALTH COMPANY New York AREA 23. AN FCB HEALTH COMPANY New York
THE ANTI-TRAFFICKING EXAMPOLARISTHE ANTI-TRAFFICKING EXAM & OTOSCOPEAREA 23. AN FCB HEALTH COMPANY New YorkUSAAREA 23. AN FCB HEALTH COMPANY New YorkAREA 23. AN FCB HEALTH COMPANY New YorkAREA 23. AN FCB HEALTH COMPANY New York 
FLEETLIGHTSDIRECT LINEINSURANCESAATCHI & SAATCHI LondonUNITED KINGDOMSAATCHI & SAATCHI LondonELECTRIC THEATRE COLLECTIVE London / INSIDE JOB London / THE SOUND COMPANY LondonMEDIACOM LondonUNITY London
PROJECT BLOKSGOOGLE CREATIVE LABPRODUCT/EDUGOOGLE CREATIVE LAB LondonUNITED KINGDOMGOOGLE CREATIVE LAB LondonIDEO Palo Alto / OLOGIC INC. Santa Clara / RRD LABS Haslemere  
THEATER FOR ALL EARSSAMSUNGINSTITUTIONALLEO BURNETT TAILOR MADE São PauloBRAZILLEO BURNETT TAILOR MADE São PauloTRATOR FILMES São Paulo  
YOUR VOICE IS YOUR STU.S. POSTAL SERVICESHIPPING & MAILINGMRM//McCANN New YorkUSAMRM//McCANN New YorkMRM//McCANN New York  

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