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CANNES – The Cannes Lions International Festival of Creativity has released the shortlist for Innovation Lions. A total of total campaigns have been put on the shortlist. The teams behind each campaign will be asked to present their concept to the jury live over three days, on June 17-18 in Palais II and then on June 19 on the showcase stage at the Lions Innovation Festival.
Of the 35, four campaigns came from Asia. ‘Know You Again’ by F5 Shanghai for Baidu (China), ‘Unlimited Stadium’ by BBH Communications Asia-Pacific for Nike (Singapore), ‘The Cognitive Collection designed by Jason Grech’ by Ogilvy & Mather Singapore for IBM Watson (Singapore), ‘Roads that Honk’ by Leo Burnett Mumbai for HPCL (India), and ‘Cogy Wheelchair’ by TBWA\Hakuhodo Tokyo for Tess Co. Ltd. are the Asian representatives.
Title | Client | Product | Entrant Company | Entrant Country | Idea Creation | Production | Media | PR |
| A01 (Innovative Technology) | ||||||||
| KNOW YOU AGAIN | BAIDU | AI GLASSES | F5 Shanghai | China | F5 Shanghai | F5 Shanghai | F5 Shanghai | |
| THE AUTONOMOUS BROADCAST NETWORK | SHOTTRACKER, KEEMOTION | THE AUTONOMOUS BROADCAST NETWORK | R/GA New York | USA | R/GA New York | KEEMOTION New York / SHOTTRACKER Merriam | ||
| SUPER BOWL DRONES HALF TIME SHOW | INTEL | DRONE TECHNOLOGY | INTEL Santa Clara | USA | INTEL Santa Clara | INTEL Santa Clara | OMD New York | INTEL Santa Clara |
| INTEL X THE ROYAL SHAKESPEARE COMPANY X THE IMAGINARIUM: THE TEMPEST | INTEL | INTEL TECHNOLOGY | INTEL Santa Clara | USA | AGENCY INSIDE Santa Clara | THE ROYAL SHAKESPEARE COMPANY Stratford-Upon-Avon | OMD New York | INTEL Santa Clara |
| TILT BRUSH | GOOGLE INC. | TILT BRUSH BY GOOGLE | GOOGLE Mountain View | USA | GOOGLE Mountain View | GOOGLE Mountain View | ||
| EARTH VR | GOOGLE INC. | EARTH VR | GOOGLE Mountain View | USA | GOOGLE Mountain View | GOOGLE Mountain View | GOOGLE Mountain View | |
| A02 (Applied Innovation ) | ||||||||
| MAX MOTOR DREAMS | FORD SPAIN | FORD SPAIN | OGILVY MADRID | SPAIN | GTB Madrid / OGILVY MADRID | ESPADAYSANTACRUZ STUDIO Madrid | MINDSHARE Madrid | |
| UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | BBH COMMUNICATIONS ASIA PACIFIC Singapore | SINGAPORE | BBH COMMUNICATIONS ASIA PACIFIC Singapore | BBH COMMUNICATIONS ASIA PACIFIC Singapore | ||
| LOS SANTOS PRIDE | STOCKHOLM PRIDE | NON-PROFIT ORGANIZATION THAT WORKS TO HIGHLIGHT LGBT ISSUES AND CREATE A FREE ZONE FOR GAY, BISEXUAL, TRANSGENDER AND QUEER PEOPLE AND GENDER EXPRESSION CONTAINED WITHIN LGBT SOCIAL MOVEMENTS. | GARBERGS Stockholm | SWEDEN | GARBERGS Stockholm | GARBERGS Stockholm | GARBERGS Stockholm | GARBERGS Stockholm |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE | AIRBAG Victoria / FLARE PRODUCTIONS BBDO Melbourne | CLEMENGER BBDO MELBOURNE | |
| THE HUMANIUM METAL INITIATIVE | IM SWEDISH DEVELOPMENT PARTNER | HUMANIUM METAL | ÅKESTAM HOLST Stockholm | SWEDEN | GREAT WORKS Stockholm | |||
| THE BILLION COLOR FILM | SAMSUNG | SAMSUNG QLED TV | R/GA New York | USA | R/GA New York | BELIEVE MEDIA New York / MPC New York | ||
| POTATOES ON MARS | CIP – THE INTERNATIONAL POTATO CENTER | POTATOES ON MARS | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | MEMAC OGILVY Dubai | GREAT GUNS London / OGILVYONE Dubai | ||
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | GREY COLOMBIA Bogotá | COLOMBIA | GREY COLOMBIA Bogotá | LA OCTAVA Bogotá | ||
| RESCUE RASHIE | WESTPAC BANKING CORPORATION | CHILDRENS’ RASH VEST / CPR INSTRUCTIONS | SAATCHI & SAATCHI Sydney | AUSTRALIA | SAATCHI & SAATCHI Sydney | RUMBLE STUDIOS Sydney / SCOUNDREL Sydney | MAP AND PAGE Sydney | |
| I’M ADA, I CAN HELP. | MEDEX | ADA | ALBION LONDON London | UNITED KINGDOM | ALBION LONDON London | |||
| AIR-INK | HEINEKEN ASIA PACIFIC PTE. LTD. | TIGER BEER | MARCEL SYDNEY | AUSTRALIA | MARCEL SYDNEY | GOODOIL FILMS Sydney / HECKLER Sydney / SQUEAK E CLEAN PRODUCTIONS Los Angeles | CURIOUS FEW Hong Kong / FLORA&FAUNAVISIONS Berlin / MEDIAVEST|SPARK New York / STARCOM London / STARCOM Singapore | BRAYA New York / EDELMAN INTELLIGENCE Singapore / MSL HONG KONG Kwun Tong / OGILVY PUBLIC RELATIONS WORLDWIDE Singapore / SCHRODER+SCHOMBS PR Berlin |
| THE COGNITIVE COLLECTION DESIGNED BY JASON GRECH + IBM WATSON | IBM | IBM WATSON | OGILVY & MATHER SINGAPORE | SINGAPORE | OGILVY & MATHER SINGAPORE | OGILVY & MATHER SINGAPORE | OGILVY & MATHER SINGAPORE | OGILVY & MATHER SINGAPORE |
| SMART BELL | AXA INSURANCE | SMARTBIKE INSURANCE | FCB WARSAW | POLAND | FCB WARSAW | |||
| YOURNALIST | EITB – EUSKAL IRRATI TELEBISTA | YOURNALIST – NEWS APP | THE CYRANOS//McCANN Barcelona | SPAIN | THE CYRANOS//McCANN Barcelona | GLASSWORKS Barcelona / OXIGENO Barcelona / THE CYRANOS//McCANN Barcelona | THE CYRANOS//McCANN Barcelona | THE CYRANOS//McCANN Barcelona |
| ZERA | WHIRLPOOL CORPORATION | FOOD PROCESSOR | DIGITASLBI Chicago | USA | WHIRLPOOL CORPORATION Benton Harbor | |||
| LIAM | APPLE | PHONE | APPLE Cupertino | USA | APPLE Cupertino | |||
| GRAVITYLIGHT: TURNING GRAVITY INTO LIGHT | SHELL GLOBAL / GRAVITYLIGHT FOUNDATION | GRAVITYLIGHT – GL02 | SHELL BRANDS INTERNATIONAL Baar | SWITZERLAND | GRAVITYLIGHT FOUNDATION London / J. WALTER THOMPSON London | STARSTRUCK MEDIA London / YDX Nairobi | MEDIACOM London | EDELMAN London |
| ROADS THAT HONK | HPCL | HP LUBRICANTS | LEO BURNETT INDIA Mumbai | INDIA | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai |
| COGY WHEELCHAIR | TESS CO., LTD. | COGY WHEELCHAIR | TBWA\HAKUHODO Tokyo | JAPAN | TBWA\HAKUHODO Tokyo / TESS Miyagi / TOHOKU UNIVERSITY Sendai | GEEK PICTURES Tokyo | TBWA\HAKUHODO Tokyo | TBWA\HAKUHODO Tokyo |
| A03 (Technological Craft and Development) | ||||||||
| THE ENTER SANDBOX VR EXPERIENCE | AUDI | AUDI Q5 QUATTRO | POL Oslo | NORWAY | POL Oslo | MEDIAMONKS Stockholm | MEDIACOM Oslo | |
| AUTODRAW: AN A.I. EXPERIMENT | GOOGLE INC | MACHINE LEARNING | GOOGLE New York | USA | GOOGLE CREATIVE LAB New York | GOOGLE CREATIVE LAB New York | ||
| THE WORLD ADDRESSED | WHAT3WORDS | WHAT3WORDS London | UNITED KINGDOM | WHAT3WORDS London | WHAT3WORDS London | |||
| A04 (Early Stage Technology) | ||||||||
| FALL IN LOVE VR | OCULUS | OCULUS | TOOL Los Angeles | USA | TOOL Los Angeles | TOOL Los Angeles | TOOL Los Angeles | |
| ITBRA – THE WEARABLE THAT DETECTS CANCER | CYRCADIA HEALTH | ITBRA/BREAST CANCER SCREENING | AREA 23. AN FCB HEALTH COMPANY New York | USA | AREA 23. AN FCB HEALTH COMPANY New York | AREA 23. AN FCB HEALTH COMPANY New York | AREA 23. AN FCB HEALTH COMPANY New York | |
| THE ANTI-TRAFFICKING EXAM | POLARIS | THE ANTI-TRAFFICKING EXAM & OTOSCOPE | AREA 23. AN FCB HEALTH COMPANY New York | USA | AREA 23. AN FCB HEALTH COMPANY New York | AREA 23. AN FCB HEALTH COMPANY New York | AREA 23. AN FCB HEALTH COMPANY New York | |
| FLEETLIGHTS | DIRECT LINE | INSURANCE | SAATCHI & SAATCHI London | UNITED KINGDOM | SAATCHI & SAATCHI London | ELECTRIC THEATRE COLLECTIVE London / INSIDE JOB London / THE SOUND COMPANY London | MEDIACOM London | UNITY London |
| PROJECT BLOKS | GOOGLE CREATIVE LAB | PRODUCT/EDU | GOOGLE CREATIVE LAB London | UNITED KINGDOM | GOOGLE CREATIVE LAB London | IDEO Palo Alto / OLOGIC INC. Santa Clara / RRD LABS Haslemere | ||
| THEATER FOR ALL EARS | SAMSUNG | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | LEO BURNETT TAILOR MADE São Paulo | TRATOR FILMES São Paulo | ||
| YOUR VOICE IS YOUR ST | U.S. POSTAL SERVICE | SHIPPING & MAILING | MRM//McCANN New York | USA | MRM//McCANN New York | MRM//McCANN New York | ||
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