CANNES – This year, 27 campaigns from around the world have been shortlisted for the Glass: The Lion for Change Shortlist. Each campaign will be assessed by the jury live at Cannes Lions in unique live judging.
| Title | Brand | Product | Entrant Company | Entrant Country |
|---|---|---|---|---|
| THE LIONESS CREST | NIKE | NIKE WOMENS | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS |
| UNSEEN STARS | GE | GE | BBDO NEW YORK | USA |
| SAMSUNG TECHNICAL SCHOOL – SEEMA NAGAR | SAMSUNG INDIA ELECTRONICS PVT. LTD. | SAMSUNG | CHEIL WORLDWIDE Gurgaon | INDIA |
| AXE ‘#ISITOKFORGUYS’ | AXE | AXE | 72ANDSUNNY AMSTERDAM | THE NETHERLANDS |
| 50 SHADES OF NO | 50 SHADES OF NO | 50 SHADES OF NO | THE OTTO EMPIRE Melbourne | AUSTRALIA |
| TAMPON TAX OFF | TESCO | TESCO | TESCO Hertfordshire | UNITED KINGDOM |
| THE PREGNANCY PAUSE | THE PREGNANCY PAUSE | THE PREGNANCY PAUSE | MOTHER USA | USA |
| THE NEWS YOU NEED TO SEE | PEOPLE OPPOSING WOMEN ABUSE | PEOPLE OPPOSING WOMEN ABUSE | POWA Johannesburg | SOUTH AFRICA |
| SISTERS IN SWEAT | GATORADE | GATORADE | TBWA\CHIAT\DAY LOS ANGELES | USA |
| SHEBOARD – RAISED BY WORDS | PLAN INTERNATIONAL FINLAND | PLAN INTERNATIONAL FINLAND | HASAN & PARTNERS Helsinki | FINLAND |
| THE WORST SOAP OPERA | UNICEF | THE WORST SOAP OPERA (CHANGING THE LAW ON CHILD MARRIAGE) | PAGÉS BBDO Santo Domingo | DOMINICAN REPUBLIC |
| MISS PERU MEASUREMENTS | LATINA | LATINA TELEVISION | LATINA MEDIA Lima | PERU |
| “A MAN LIKE YOU” | HARRY’S | HARRY’S RAZORS | HARRY’S New York | USA |
| P&G | LOVE OVER BIAS | P&G | THANK YOU MOM | WIEDEN+KENNEDY Portland | USA |
| #STANDBYTOUGHMOMS | SC JOHNSON | ALL OUT | BBDO INDIA Gurgaon | INDIA |
| BABY DOVE – BEAUTIFULLY REAL MOMS | BABY DOVE/UNILEVER | BABY DOVE | OGILVY TORONTO | CANADA |
| DOVE AND SHONDA RHIMES LAUNCH REAL BEAUTY PRODUCTIONS | DOVE | DOVE MASTERBRAND | EDELMAN New York | USA |
| WE CAN DO IT | UNIVERSITY OF PHOENIX | UNIVERSITY OF PHOENIX | 180LA Los Angeles | USA |
| PROJECT FREE PERIOD | JOHNSON & JOHNSON | STAYFREE SANITARY PADS | DDB MUDRA GROUP Mumbai | INDIA |
| BLOODNORMAL | ESSITY | LIBRESSE/BODYFORM | AMVBBDO London | UNITED KINGDOM |
| FORCE OF NATURE | REI | OUTDOOR RETAIL | REI Kent | USA |
| THE RAPE TAX | NATIONAL ORGANIZATION FOR VICTIM ASSISTANCE | VICTIM ADVOCACY | AREA 23, AN FCB HEALTH NETWORK AGENCY New York | USA |
| SINDOOR KHELA – NO CONDITIONS APPLY | TIMES OF INDIA | TIMES OF INDIA | FCB INDIA Mumbai | INDIA |
| THE DRESS FOR RESPECT | COCA-COLA BRASIL | SCHWEPPES | OGILVY BRASIL São Paulo | BRAZIL |
| AN ODE TO ARAB FEMINISM | MASHROU’ LEILA | IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION | FP7/BEY Beirut | LEBANON |
| #MYGAMEMYNAME | TELEFONICA’S VIVO/ WONDER WOMEN TECH | INSTITUTIONAL | AFRICA São Paulo | BRAZIL |
| PABLLO FAN FEAT. | COCA COLA | INSTITUCIONAL | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
