FRANCE – They say travel broadens the mind, and it’s certainly a good thing to experience people of different cultures and backgrounds. They can inform and enhance your own creative skills and Cannes Lions is a big, global melting pot of creativity where speakers are flying in from more than 30 countries. With stories from Ireland to Israel and Sweden to Singapore, this is your chance to hear speakers from every continent (and one speaker who has worked on every continent).
There’s nowhere else on the planet where you can hear from the finest creative minds in Latin America one minute, and discover the secrets of Scandinavian collaboration the next. Creativity takes on different forms and flavours as you travel round the globe, and you can taste them all in this year’s programme.
The Asia Pacific region has always had a strong presence at Cannes Lions, and this year is no exception. While Festival favourites Dentsu, Cheil and Hakuhodo make welcome returns, this is also the year you can hear from major regional players including Tencent and exciting independent agencies BlueCurrent (Japan) or Innored (South Korea).
If you’ve always dreamt of the doing the European Grand Tour, this is your chance to take in creative stories from Belgium, France, Switzerland, Luxembourg, Germany and Poland. If you’ve never realised what you can learn from 1950s homo-erotica, the Finns are ready to set you straight. The guys at Resn are flying 19,000 kilometres from New Zealand to talk about how you can be a global player from the middle of nowhere, and you should prepare to learn why everything you thought you knew about Arab culture is wrong in an enlightening session from Flip Media.
In numbers, we’re talking more than 500 speakers coming from 30 countries across six continents, to take part in more than 180 sessions. It’s going to be quite a trip.
This will be your perfect chance to try something new, to broaden your creative horizons and go back to your job with a fresh perspective. In short, the world is coming to Cannes Lions. Now that you’ve (hopefully!) booked your flight, all you have to do is plan your journey.
