REGIONAL, AUGUST 6 – Far East Organisation, one of the region’s largest real estate developers, has awarded its media account, covering four Asian markets, to MPG Singapore.
The Singapore-based developer tasked the Havas agency brand with media planning and buying for China, Indonesia, Hong Kong and Malaysia. Regional coordination will be handled out of the shop’s Singapore base.
“Our robust regional agency network, understanding of how to reach the affluent consumers in the region, and our ability to lead and coordinate all this from Singapore, were certainly major factors that aided our selection as a media partner for Far East Organization,” said Melvin Lim, CEO of Havas Media Singapore.
MPG won the business in a closed door pitch.
Far East Organisation, together with its Hong Kong-based sister company Sino Group, is one of Asia’s largest real estate groups with a combined annual turnover of US$5.5 billion and more than 13,000 employees worldwide. The group’s real estate assets of some 80 million square feet of development land bank, and completed and investment properties, amount to US$45 billion.
