SINGAPORE – Havas Media Singapore today announced its appointment as the media agency of record for Singapore for CapitaLand, one of Asia’s largest real estate companies headquartered and listed in Singapore.
As media agency of record for Singapore, Havas Media Singapore will handle CapitaLand’s traditional media planning and buying, as well as support the Group’s digital media strategy. The responsibilities span CapitaLand’s diversified portfolio of integrated developments, shopping malls, serviced residences, offices, homes, real estate investment trusts and funds.
The appointment is part of CapitaLand’s communications strategy as it leverages its significant asset base, design and development capabilities, active capital management strategies, and extensive market network and operational capabilities to continue developing high-quality real estate products and services.
CapitaLand’s global presence spans over 140 cities in more than 20 countries. Its two core markets are Singapore and China, while Indonesia, Malaysia and Vietnam have been identified as new growth markets. The company also has one of the largest real estate fund management businesses with assets located in Asia.
Jacqui Lim, Managing Director of Havas Media Singapore, attributed the win to the agency’s expertise in “connecting brands with people using creativity, media and technology”.
“Increasingly, companies are looking for future forward media agency partners that are data-driven. We are honoured to be selected by CapitaLand despite strong competition, which bears testament to Havas’ integrated, ‘digital at the core’ approach. We look forward to working with CapitaLand in developing effective online and offline media strategies,” said Lim.
Havas Media Singapore’s recent wins includes the media business of Singtel, Singapore’s largest telecom company and entertainment brand Warner Bros.
NOTE: This is a press release from Havas Media Singapore.
