SINGAPORE – Carat today announces the appointment of Navaneeta Das as International Client President for Mondelez International based out of Singapore for Asia Pacific.
Navaneeta will head up the Carat media strategy and planning operations for Mondelez, with responsibilities for the wider Dentsu Aegis Network offering. Longer term she will move into a global role within Carat. Navaneeta joins from J&J and will report to Sean O’Brien CEO Carat Asia Pacific.
Sean O’Brien said “Nav’s balanced exposure to digital and traditional media and her knowledge of strategy, data and trading makes her the right fit for us as we continue to redefine the business value we deliver to our clients through media. Mondelez International is an innovative business, looking to drive significant growth, and with Nav’s expertise now within Carat we are in a great position to continue to support them on this journey.
With 17 years of media and marketing experience, Nav previously worked at Mindshare, at WPP’s econometrics and consulting offering (ATG and Mindshare Business Planning), and most recently at Johnson & Johnson where she was Director of Digital Analytics and Marketing Analytics. She has a background in Media Strategy, Marketing Analytics, Digital Analytics, Consumer Insights, Procurement, Business Development and e-Commerce.
“Carat embodies an honest, down-to-earth, warm and collaborative culture. The company has grown rapidly over the past few years due to strong communication and marketing capabilities driven by their culture. I am looking forward to working with the teams across the region to drive further success for Mondelez International and in turn grow our business” said Das.
PICTURE: Navaneeta Das vis Facebook
