SYDNEY — Turner Broadcasting System Asia Pacific has announced a major enhancement to its Cartoon Network Watch and Play app in Australia, allowing Foxtel subscribers to live stream Cartoon Network within the app via a new authenticated service.
Subscribers will be able to log-in to the free app using their Foxtel username and password to unlock an array of value-added services, which includes live streaming the channel on the device and access to full episodes on demand.
“We are very excited to launch this Cartoon Network authenticated service with Foxtel,” said Mark Eyers, Chief Content Officer for Turner’s Kids Networks in Asia Pacific. “We’re always looking for new ways to connect Cartoon Network fans with our content and create truly unique and enjoyable second-screen brand experiences for kids to enjoy and for parents to trust. This partnership will clearly bolster our offering to fans.”
Providing additional content exclusively for Foxtel through authentication provides a richer viewing experience for subscribers, while elsewhere in the region, the app was recently authenticated by TrueVisions, Thailand’s leading cable satellite television operator. Cartoon Network Watch and Play will also be available throughout Asia Pacific on the Android platform within the next two months.
Aside from live streaming, new features also include access to recent episodes of popular shows including Adventure Time, Clarence, Regular Show, The Amazing World of Gumball and Ben 10: Omniverse, as well as additional native arcade-style games.
Cartoon Network Watch and Play first launched in Asia Pacific late 2013 and has already had more than 585,000 downloads, with more than a third of those from Australia. The App Store also featured Cartoon Network Watch and Play in its “Best of 2013” selection of innovative kids apps.
The revolutionary app for a new generation of multi-taskers allows users to simultaneously watch their favourite episodes and play games with a simple rotation of the device. Cartoon Network’s app presence is growing in Australia, with new and inventive games set for release later in 2015.
