The pioneer award show globally to celebrate effective advertising for good, the APAC Tambuli Awards named Charles Cadell, APAC CEO McCann Worldgroup, Nicolas Menat, CEO Asia, Publicis One, and Rupen Desai, Executive Vice Chairman, Asia Pacific, Middle East & Africa of Edelman, as members of the 2017 Overall Executive Jury, chaired by Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson.
The overall executive jury determines which among the gold winners deserve to be elevated to grand prix, and from among the grand prix winners, they choose the top winner to receive the platinum award. Commenting on his appointment, Rupen Desai says “most brands, whilst trying to rise about the noise and clutter with their messages are in effect, ending up becoming part of the very same noise and clutter. Brands with a clear and motivating purpose, on the other hand, have the ability to be genuine north stars. North stars that serve as a centralized organizing principle driving all activities, not just limited to a one-way communication. Celebrating the brands that do this well at Tambuli allows us, in effect, to celebrate the most effective and impactful brands around the region.”
Charles Cadell for his part believes that “as consumers increasingly select goods based through the lens of their socially driven and ethically based ecosystems, purpose driven marketing, done well, continues to outperform on behalf of Clients brands. Improving the bottom line while driving human good is something we can all get behind.”
On the other hand, Nicolas Menat comments, “we are living one of the most important moments we have ever seen in the history of advertising: the digital revolution is changing consumers’ behavior. If the fusion of marketing and technology unleashes an extraordinary creative potential, we should never forget that brands need to have first a clear purpose to open the hearts of consumers. I am very honored to participate to the Asia-Pacific Tambuli Awards and see how the best creativity can transform human behavior in this technology-fueled world.”
The APAC Tambuli Awards honors brands that do good and do well – showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase. It is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
Deadline for submission of entries is on March 30, 2017. The complete list of categories and entry form are available at www.tambuliawards.asia. For inquiries, email bernadette.zulueta@uap.asia.
