SEOUL – Cheil has created a new TVC aimed to show how the Samsung Galaxy Tab S makes vision redefined.
Directed by Jake Scott, the commercial demonstrates the tablet’s screen technology through a comparative story, in particular, showcasing its clear superiority in color range and contrast. Consumers can compare the Galaxy Tab S and another model’s display in a split screen, and then see which one looks more majestic, breath-taking, rejuvenating and delectable. Such a bold and straightforward approach validates the strong display power and unrivaled viewing experience of the product, the agency said.
“There is no other tablet on the market that can compete with the unrivaled viewing experience, innovative design aesthetics, and industry-leading productivity features of the Galaxy Tab S” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Communications Division at Samsung Electronics. “The latest TV commercial brings to life the heralded viewing experience of the Galaxy Tab S with a unique comparative narrative that turns up the color with visuals that jump off the screen.”
Yehoon Lee, Creative Director of Cheil Worldwide, added: “What we wanted to show through our creative spot was that the difference in display quality is not only about how many pixels your tablets has, but rather more about how that quality translates into your daily life and experiences. Only then you will understand that difference through immersive and empirical observation. All through a method of honest and sincere comparison, without any tricks or over exaggeration.”
The tablet recently received “Excellent A” grade for its Super AMOLED display by DisplayMate, an industry standard for testing and evaluating displays.
Credits
Yehoon Lee, Andrew Reznik / Cheil Worldwide / Creative Director
Euisun Jung / Cheil Worldwide / Account Director
Sulki Lee / Cheil Worldwide / Senior Copy Writer
Ayo Lee / Cheil Worldwide / Senior Art Director
Jihoon Suh, Minkyung Oh / Cheil Worldwide / Art Director
Hyein Kim / Cheil Worldwide / Copy Writer
Seth Koo / Cheil Worldwide / Senior Account Manager
Bo Kim, James Han / Cheil Worldwide / Account Manager
Suey Kim / Cheil Worldwide / Account Executive
Heesun Kim /Samsung Electronics/Marketing VP
Sejin Kim / Samsung Electronics/Marketing Director
Seohyun Baik /Samsung Electronics/Manager
Joong gyu Kang / Samsung Electronics/Assistant Manager
Jieun Kwak / Samsung Electronics/Assistant
