SHANGHAI – Cheil Greater China was awarded the Best Creative Agency of the Year, winning 8 Golds，5 Silvers, 1 Bronze and 1 nomination for Grand Prix in total. In particular, Cheil China won 5 Golds, 4 Silvers, 1 Bronze, and 1 Shortlist whereas Cheil OpenTide wins 3 Golds and 1 Silver and had 1 nomination for Grand Prix.
Cheil Greater China’s Gold winning campaigns include:
Samsung China Brand Image – Handstand Boy
Awards: Gold in Creative Service – TV, Gold in Creative Service – Digital Viral
The TVC is shot with upside down images, so as to bring the audience the visual experience of a boy who suffers from poliomyelitis, as well as power of the hands of Samsung to guard dreams of many.
Signature Bottle
Awards: Gold in Creative Service – Online Video, Gold in Offline Promo Service
On the bottle label, we paint a layer of coating that can be easily scratched off. People can just use their finger to mark their bottle however they want, like with their name, a sign or an even artistic picture. Now each water bottle becomes unique and easy to distinguish.
Samsung Galaxy Gear – Unexpected Bar
Awards: Gold in Creative Service – Online Video
Take this unfamiliarity as the creative starting point; we created some funny and cute stories about using Gear in our daily lives. While making consumers smile, the campaign delivers the message: put on Samsung GALAXY Gear, and experience the unexpected.
Affection Lock
Awards: Gold in Media Service – Mobile Media Integration
Lock screen + Daily Phone Call to Parents at home = “Affection Lock”Cell phone would be locked by the “Affection Lock” if no call is made to your parents within a pre-set time period. Dialing to your parents as the only way to restore your mobile to normal condition.
Paw Print Promise
Awards: Gold in Creative Service – Outdoor & Ambient Media
We imprinted fake paw prints in dark areas where people easily trip or stumble. Glow in the dark paw prints act as a warning sign for people to be careful of unseen obstacles. When pedestrians pass by such an area, they are brought to the attention and think about how the lives of blind is and how important a role guide dogs play in their lives. People can download the information about guide dogs and China Guide Dog Training Centre and sign Guide Dogs Love Promise. With their participation, more and more routes for guide dogs’ going-out will be opened in China.
Please Take Me Home
Awards: Gold in Creative Service – Mobile Creative
GPS Chip+ Community SNS Network+ Mobile APP = 2/7 care for Alzheimer’s patients. Once the elderly excess a pre-set travel range, distress signals would be generated to the mobile APP on the shoes of the elderly and SNS searching platform, forming an extensive GPS-SNS search-and-rescue network. Family members receive the patient’s location from the mobile APP, and bring their elder members home via SNS network.
At the same time, Cheil China’s campaigns ‘Samsung Galaxy S5’, ‘Signature Bottle’, ‘Samsung UHD TV’, ‘Call it Find it’, and ‘It Moves You – Samsung Galaxy Note 8.0’ took home Silvers, while ‘Rebirth After Reading’ won a Bronze, and ‘Samsung UHD TV’ gained shortlist status.
