SINGAPORE – Taking on this year’s role as Chairman of the Asia Pacific Effie Awards, the global symbol for marketing effectiveness excellence, is Cheuk Chiang, CEO, Asia Pacific for Omnicom Media.
“We are pleased to have Cheuk Chiang on board as the Chairman for the upcoming awards. Cheuk’s credentials and expertise in the field will be invaluable to APAC Effie in championing the most effective works in the region,” commented Jarek Ziebinski, Chairman of the APAC Effie Committee.
Cheuk is currently in-charge of the global media and communications network in Asia Pacific, including OMD, PHD and M2M, brands that have been built on strong cultures of creativity and innovation. In the APAC region, Omnicom Media Group has over 4,000 staff in 47 offices across 18 markets.
The 2016 APAC Effie Awards Chairman boats of an impressive professional background that spans across account management, strategy planning and agency management roles in creative, direct marketing, digital and media agencies. He has worked on several high profile brands including Coca-Cola, Heineken, Heinz, Hennessy, HP, Holden, HTC, Kraft, Mars, Myer, Motorola, Nestle, Nikon, Tiger Beer and Unilever over the past 23 years.
Before joining Omnicom Media Group, Cheuk was a Managing Director of CumminsNitro in Australia, recognized as one of the top executives in the region. He joined PHD as CEO for Asia Pacific in 2008 and had led the agency in achieving numerous milestones and highly coveted awards year-on-year. Cheuk was subsequently appointed as CEO, Asia pacific for Omnicom Media Group in 2013. Under his leadership and vision, OMD and PHD continues to grow progressively and has since become one of the most awarded media agencies and networks across the region.
“It is an honour to be invited to chair the APAC Effie Awards this year. Having been involved in the APAC Effie, I am very impressed with the efforts Effie has in place to uphold and celebrate high standards in marketing effectiveness. APAC Effie is indeed the gold standard when it comes to recognizing and rewarding marketing effectiveness in the region. Effectiveness is arguably the most important factor when it comes to judging the success of a campaign and something we always strive to achieve,” said Chiang. He added, “I am excited to work with my peers in the industry to continue driving marketing effectiveness in the Asia Pacific region.”
The call for entries to the APAC Effie 2016 will begin in the coming weeks.
For more updates and information, please visit www.apaceffie.com.
