SINGAPORE – BBDO Singapore announced today the promotion of Chris Willingham to agency CEO. He joined BBDO Singapore in December 2014 as Chief Client Officer and Regional Business Director.
He is tasked with leading the management team, driving agency growth and overseeing the delivery of standout creative work that saw the agency achieve a host of accolades in 2014 including, most awarded agency at Cannes in Southeast Asia and Singapore’s Creative Circle Awards Agency of the Year (for the second year running).
“I’m tremendously excited. I’ve always had huge admiration for BBDO as a network, especially its unequivocal focus on the work, the work, the work and I’m now relishing the challenge of leading the Singapore office,” said Willingham.
Willingham brings with him over 20 years’ experience at some of the world’s top agencies and is best known for trail-blazing work such as Sony ‘Balls’ and Cadbury ‘Gorilla’ during his time as Partner at Fallon London.
He has won three Cannes Grand Prix, a D&AD Black Pencil and an IPA Effectiveness Gold, amongst many other industry awards.
“BBDO Singapore is critical to our regional success and is one of our most successful offices, I have known Chris for some time and have from day-one wanted to see him use his experience and drive to continue that success. I am delighted that he has accepted this role and look forward to great things from him and the agency,” said Jean-Paul Burge, CEO and Chairman, BBDO Asia on the appointment.
