KUALA LUMPUR – In Malaysia, dramas are the most highly rated shows on local TV especially among the young Malay women.
So, when Lowe Malaysia was tasked to communicate a message to this audience segment using CLEAR’s latest product line ‘Sakura Fresh’ and CLEAR Anti-Dandruff Nutrium 10, they chose to say it in a film.
In collaboration with Mojofilms, the agency created Pelangi Cinta which means Rainbow of Love. It’s a four-part webisode and music video starring local celebrities Juliana Evans, also a CLEAR brand ambassador, and Shaheizy Sam.
“Branded content was the perfect way to go for our particular target group with CLEAR. And it is definitely good to have such strong brand ambassadors in Shaheizy Sam and Juliana Evans to star in it!” said Shukri Jai, Client Service Director, Lowe Malaysia.
The film tells a love story between a girl who holds a high place in society–rich, educated and successful, and a poor young man who doesn’t share the same social status. But despite their differences, the girl will let down her guard and let love take over.
Watch the first episode here:
Watch out for the coming episodes here.
Campaign Credits
Clear Unilever
Herry Budiazhari – former Marketing Director
Vincent Low – Marketing Director
Ashlee Ng – Brand Director (Personal Care)
Phoenix Ho – Senior Brand Manager (Category Head)
Anastasya Hong – Former Brand Manager
Stephanie Ng – Brand Manager
Lowe Malaysia
Shukri Jai – Client Service Director
Nafisah Arabee – Senior Account Executive
Farah Hazeleena – Account Executive
Zyra Khirudin – Senior AV Producer
Hans Lee – Creative Director
Firdaus Kamaluddin – Copywriter
Mohd Iqbal – Art Director
Edwin Ng – Designer
Mojofilms
Barney Chua – 1st Film Director
Esham Shahlin – 2nd Film Director
Phoo Keng Hui – Executive Producer
Malcom Soh – Producer
Sarah Lois – Writer
