MANILA, Philippines – Ideas agency GIGIL is the only Philippine agency to win at Clio Awards this year with their work for Levi’s, Studs. Directed by Sigrid Bernardo, director of hit movie “Kita Kita,” the ad showcases how a father got the perfect gift for his son.
Introduced as a Christmas Film in 2018, ‘Studs’ opens in a Levi’s denim shop where we see a man giving instructions to customize a denim jacket with studs. The film unravels later when his son puts on the jacket and reveals that the studs are actually braille for: Wherever you go, papa will always be there.
“We’re grateful for this recognition, as it’s not easy to win for a big brand. Credit goes to the whole crew at GIGIL, and to Kat Costas and her team at Levi’s who inspired us to make this happen,” says Badong Abesamis, Chief Creative Officer and Partner at GIGIL.
The heartwarming film has previously stringed a Bronze for Creative Effectiveness: Film in Kidlat; and two Bronzes for Brand Storytelling and Seasons Celebration at the Asia Pacific Tambuli Awards while stringing a Facebook reception of 225,000+ shares, 7,600,000+ views, and 23,700+ comments along the way.
Campaign Credits:
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Copywriter: Raphe Ramirez
Copywriter: Jeano Cruz
Art Director: Jaime Yusingbo
Account Executive: Greggy Gregorio
Account Executive: Micco Balana
Managing Director: Isabel Prollamante
Producer: Sasa Abella
Director: Sig Bernardo
Marketing: Kat Costas
