HONG KONG/SINGAPORE – Clozette Pte Ltd and StarWorld, FOX International Channels’ female entertainment channel, have announced their new partnership to collaborate on bringing cutting-edge original short-form production for use on on-air on StarWorld and on Clozette’s fashion social digital platform and its sister sites.
“We are excited to extend the StarWorld brand even further into the digital space through Clozette and also help Clozette connect with TV viewers. We see this as the start of great partnership,” Sun Young Moon, Programming Director for StarWorld across Hong Kong & Southeast Asia said in a press release.
StarWorld features the latest Hollywood content that drive the biggest media buzz, including renowned drama series, fresh reality shows and major live events. Clozette is the go-to online destination where fashion and beauty content converge with commerce to engage with stylish, savvy and connected community. With both StarWorld and Clozette’s established footprints in Asia and extensive knowledge of content consumption behavior across TV and digital platforms, the partnership will be mutually beneficial to help both brands expand their presence across multiple platforms as well as add value to their respective fans.
Through the partnership, Clozette users can look forward to catching StarWorld’s ‘StyleSetter’ series on www.clozette.co, which explores upcoming local fashion trends, hottest venues in Asia, as well as sought-after style & beauty tips featuring celebrities and local experts in the creative form of short clips. Both parties will also work together on co-promotions such as contests and exclusive benefits for Clozette and StarWorld fans, befitting of Asia’s most fashionable trendsetters.
Selected ‘Clozette Ambassadors’ who have prominent online presence and social following may even be invited to make special guest appearances on StyleSetter. There are also talks for the collaboration to extend into partnerships with major fashion events in Asia. The partnership will rollout primarily in three key markets to start – Hong Kong, Singapore and Malaysia.
Both media platforms are top destinations for brands looking to reach Asia’s independent, smart and stylish women who make bright and insightful consuming decisions. StarWorld has long been established as the channel of choice for premium brands looking to reach the coveted high- earning sophisticated female audience.
Since its debut in 2010, Clozette has earned recognition in the arena of fashion discovery and social shopping, and have steadily gained mindshare from the likes of global brands and agencies for premium advertising and digital engagement campaigns.
“StarWorld’s viewers are Asia’s most fun, stylish and inspirational women who are digitally and socially savvy. Our partnership with Clozette is a natural collaboration given their success in building online communities for these like-minded trend-setters and their brand recognition in Asia’s fashion scene,” Sun Young Moon said.
“The introduction of video content is a natural extension of Clozette’s brand. This partnership with StarWorld unlocks a new milestone because Clozette’s product offering is primarily designed for hosting visual-centric content. By leveraging on StarWorld’s expertise to offer video content that is highly customized to Clozette’s users, richer fashion stories can be told and amplified,” said Roger Yuen, Founder and Chief Executive of Clozette.
