GLOBAL – MARCH 2011 – The Dubai Lynx Advertiser of the Year, given to advertisers in the MENA region who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies, will be presented this year to Coca-Cola Egypt.
The award will be presented to Ahmed Nazmy, Head of Marketing and Strategy, Coca-Cola Egypt Franchise, Omar Mandour, General Manager, Coca-Cola Egypt Franchise, and Nabil Kouchouk, Colas Manager, Egypt Franchise during at the Dubai International Advertising Festival at the Dubai Lynx awards ceremony at The Madinat Arena, Dubai, on March 30.
A global brand using a local voice, Coca-Cola Egypt has expertly understood and embraced the unique cultural and marketing conditions of the country, creating an alliance with its consumers.
Since the launch of Dubai Lynx, Coca-Cola Egypt has won a total of eight Dubai Lynx Awards across several categories, including two Grands Prix:
“A leader in creativity, Coca-Cola Egypt has innovatively used the power of its brand across different media platforms to connect with its consumers at different levels. From its Fifa World Cup and football sponsorship, environmental related advertising such as Red Sea and Earth Hour national campaigns through to community and health initiatives, including the HIV/AIDS media awareness campaign, Coca-Cola Egypt has embraced the creative output of its agencies and is an inspiration to other brands,” says Philip Thomas, CEO of Cannes Lions who with Motivate Publishing are joint organisers of the Festival.
Ahmed Nazmy comments: “Creativity is a result of certain inspiration and you have 85 million consumers inspiring you every minute of the day, the results of which are exceptional. As such, we are truly delighted to be honoured with this year’s Dubai Lynx Advertiser of the Year Award.”
The Coca-Cola Bottling Company of Egypt is the sole bottler for Egypt and operates nine bottling plants throughout the country, employing 11,494 staff to produce 13 brands. For every job created at Coca-Cola, a further ten jobs are created in the wider Egyptian economy as a result of local sourcing as well as supply and distribution linkages.
Maintaining its commitment to building sustainable communities, Coca-Cola Egypt invests and is focused on initiatives that protect the country’s environment and enhances the development of communities by working on numerous developments to improve the wellbeing of the Egyptian people.
