MANILA – Coca-Cola, the same brand that brought home OFWs for Christmas, continues to bring families together, this time, through its ‘Wish Upon a Coke’ campaign, which it launched with a one-day activation at Dubai International Airport.
The brand took to one of the busiest airports in the world at the height of the busiest season of the year to surprise homeward bound passengers whose baggage had gone overweight due to the many gifts they wanted to bring home to their families.
As the passengers struggled at the check-in, Coca-Cola representatives approached them with bottles that revealed a special surprise: labels that doubled as excess baggage tags, entitling the passengers to an additional five kilos and allowing them to bring their entire haul home so that no gift goes ungiven.
The activation was created by Y&R, its first work for the brand as Y&R Labstore Dubai.
Watch the video:
CREDITS
Client: Coca-Cola Middle East
Group brand manager: Amina Ijaz
Marketing manager: Effie Kontopoulou
Marketing manager/Middle East: Tolga Cebe
Y&R LabStore Dubai:
Executive creative director /creative director: Joseph Bihag
Business director: Zaakesh Mulla
Y&R Dubai:
Executive creative director: Kalpesh Patankar
Executive creative director/creative director: Ash Chagla
Copywriter: Athina Lalljee
Art director: Nada Hassan
Group business director: Rene Reda
Account director: Nora Ferneine
Account executive: Dima Malaeb
Strategic planner: Munther Al Sheyyab
Head of production: Sam Eid
Post production supervisor: Subash Mishra
Production manager: Binnu Cherian
Producer: Khushi Rawat
Production house: Concept View Media
Director: Frederico Beja
Producer: Dalia Abuzeid
Production manager: Ali Sadoon
DOP: Robert Babekhul and Tiago Soares
Original music and sound design: Ricardo Guedes
Production assistant: Shanawaz Saina
