Coca-Cola’s new TVC – ‘The World’s Cup. Bangladesh’, is part of the Company’s global Campaign for the upcoming FIFA World Cup 2014 in Brazil. Launched on May 4, 2014, ‘The World’s Cup. Bangladesh’ film was conceived and executed by Bates CHI& Partners, Coca-Cola’s creative agency in Bangladesh.
The film aims to bring together the passion that Bangladeshis have for football and Coca-Cola. Bangladesh has a massive football fan following, with hundreds of teenagers supporting the countries of Brazil and Argentina through fan clubs. Transcending borders and cultures, football has the ability to unite people across the world, just like Coca-Cola.
The film is written by Suraj Vasanthan, Executive Creative Director, Bates CHI & Partners and directed by Piplu Khan through Applebox films.
Capturing the spirit of football across various locations – from beaches and by-lanes, to rooftops and homes, the film showcases how everyone in Bangladesh comes together to celebrate football and the World Cup. The 60-second film was unveiled on Coca-Cola’s global Facebook and YouTube pages on May 5, 2014. The film is the focus of Coca-Cola’s campaign in Bangladesh, which includes TV, cinema, digital and social media, as well as retail outreach.
“Nothing brings a country together like Football and Coca-Cola! We feel privileged to bring you this piece of communication that aims to capture the love and passion that Bangladesh has for football and the FIFA World CupTM. It is based on a simple insight around how the country adopts teams – mostly Brazil and Argentina – and how entire country comes alive during the FIFA World CupTM. At Coca-Cola, are attempting to make this the most inclusive world cup campaign ever by bringing Brazil to the World and taking the world back to Brazil. We started our journey in December 2013 by bringing the spectacular, authentic, gold FIFA World CupTM Trophy to Bangladesh and are now all set to take the football fever in Bangladesh to another level with this piece of work” said Abhijit Datta, Region Marketing Manager, South West Asia at Coca-Cola.
“With just a four-day shoot in various parts of Bangladesh, including a cast of local talents, random people and varied landscapes, this film comprehensively captures the madness for football in the country,” said Khan.
The film, which shows the emotions and expressions surrounding football in different locations was also technically complex. “Every location had a distinctive character and was completely different from the others. Our job was to connect the locations with the expressions in one unit, seamlessly,” said Suraj.
Credits
Creative Agency: Bates CHI&Partners
Creative Director: Suraj Vasanthan
Art Director: Ashish Mridha
Copywriter: Suraj Vasanthan
Account Head: Abeer Chakravarty
Production Partner: Applebox Films Head of Broadcast: Samaresh Mukherji
