SINGAPORE, SYDNEY and LONDON – FutureBrand has appointed Susie Hunt to chair its Asia Pacific operations, with responsibility for its award-winning offices in Shanghai, Beijing, Hong Kong, Melbourne, Sydney and Singapore.
Hunt has spent the majority of her career in Asia and is based in Singapore. Most recently, Hunt co-founded Singapore and London headquartered brand experience consultancy HuntHaggarty with clients including Google, Dell, Coca Cola, Unilever, Motorola, Nokia, Benefit Cosmetics, Under Armour and Cathay Pacific Airways. She has also occupied a number of senior positions in the region, including Asia Pacific Regional Director at Enterprise IG (latterly Ogilvy Asia Pacific and the Brand Union) and Communications Planning Director at JWT in Sydney.
Hunt assumes her new role in May and will combine it with current HuntHaggarty responsibilities including senior marketing advisory roles for companies such as Revlon in India. At FutureBrand Susie will have oversight of the region, which includes clients such as UOB, PETRONAS, Fiji Airways, HostPLUS, Bank of Shanghai, Singapore Police Force and Asia Breweries Incorporated.
Patrick Smith, CEO at FutureBrand, said: “Susie’s wealth of both global and regional experience and her proven capabilities in leadership roles make her the ideal Chairman for us. This position and its particular responsibilities have been created to better deliver FutureBrand’s company vision in the region, raise our profile and build on the success of work for clients such as Fiji Airways, which recently won the Rebrand 100 and Brand Impact awards.”
Hunt, FutureBrand’s forthcoming Chairman for Asia Pacific said: “I am delighted to have the opportunity to join FutureBrand as Chairman for Asia Pacific. FutureBrand’s strategic point of view on branding and skills are highly relevant to this exciting region and I look forward to working with the team and our clients here for shared success.”
