HONG KONG – Ogilvy & Mather Hong Kong has won the CompareAsia Group account for regional work in Asia Pacific with a specific focus on Hong Kong, Taiwan and Singapore. This is the very first time that the brand is engaging with an advertising agency.
Committed to finding consumers the right financial products at the best price, helping them save time and money, CompareAsia is the most comprehensive comparison platform of its kind in Asia. Ogilvy’s initial brief is to develop a regional TVC campaign for the company.
“While aggregation and comparison sites are well known in the US and Europe, CompareAsia is a pioneer within the category in Asia. CompareAsia is an innovative, forward-thinking company and we are excited to be working with them,” said Reed Collins, Chief Creative Officer at Ogilvy & Mather.
The agency will also be providing support for several CompareAsia Group companies including MoneyHero.com.hk, SingSaver.com.sg and Money101.com.tw.
