NEW YORK — After enlisting a half-dozen top animation studios from around the world to each create a separate segment for the campaign to promote the call for entries for the ADC 98th Annual Awards, The One Club for Creativity today released the complete “The Cube” short film which collects all six acts together into a single, visually dazzling two-minute piece.
The complete video can be viewed at https://youtu.be/sxL4EcFKu_I.
The idea for the compelling new short-form online film campaign was developed and produced by brand experience design company COLLINS(https://www.wearecollins.com)
The firm cast the iconic ADC Cube as the unlikely hero on an inspiring adventure along the creative journey from adversity to achievement, and the ultimate symbol of relentless creativity and individual ambition. In the campaign, the Cube character perseveres through difficulty to learn its true powers, and embarks on a journey to find its place in the universe.
To bring the campaign to life, COLLINS partnered with six highly accomplished animation studios from around the world to each create one segment. The studios were free to interpret their part of the campaign in any way they wanted, without knowing the approach of the segment before or after their own.
The campaign launched last September, with a new act released every few weeks. Participating animation artists were:
- Golgotha, Paris, France, https://www.glgth.com
- Laurie Rowan, Brighton, England, https://www.laurierowan.com
- Dasha Chukhrov, Moscow, Russia, https://cargocollective.com/D_
A_III_A - Frances Haszard, Auckland, New Zealand, https://www.francies.work
- Angela Stempel, Los Angeles, CA, USA, http://angelastempel.com
- CATK, Berlin, Germany, http://www.catk.de
Jules Tardy, design director, COLLINS, said of the campaign: “We selected six collaborators with unique visual points of view to join us in this campaign, and gave them enough freedom to express themselves but also enough guidance so we could assemble each part into an ‘exquisite corpse’ construct. When all tied together, each animator’s very distinct vision became part of a larger story, which to us represented the roles of the ADC Annual Awards in bringing the creative community together.”
“While made up of six distinct forms of animation, the complete short film has a striking and beautiful continuity,” added Michael O’Rourke, executive director, ADC. “This campaign is a great fit for ADC because it tells the familiar story of a creative’s life, and recognizes the challenges and ultimate rewards of the process.”
Part of The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, the ADC 98th Annual Awards celebrates global excellence in craft, design and innovation. Entries are accepted at http://www.adcawards.org, deadline January 31, 2019.
Tiered pricing structure
This year’s competition also marks continuation of a tiered pricing structure (http://www.adcawards.org/
The fee structure varies depending on whether the submitting firm is a design studio or ad agency. Design studios with between 2-20 employees get a discount (amount varies by discipline), while ad agencies with between 2-50 employees qualify for the tiered pricing discount. Freelance creatives and one-person shops in either design or advertising are eligible for an even greater reduction in their entry fee.
For more information on the ADC 98th Annual Awards, please visit http://www.adcawards.org.
Credits:
COLLINS
CCO, founder: Brian Collins
Design director: Jules Tardy
Business manager: Antonia Lazar
Animation studios:
Part One: Golgotha, Paris (co-founders/creative directors: Guillaume Hugon, Antoine Aillot, Marvin De Deus Ganhitas)
Part Two: Laurie Rowan, London
Part Three: Dasha Chukhrova, Moscow
Part Four: Frances Haszard, Auckland
Part Five: Angela Stempel, Los Angeles
Part Six: CATK, Berlin
Sound Design: John Poon (http://johnpoonmusic.com)
COLLINS is a brand experience design company with offices in Manhattan and San Francisco that designs products, experiences and communications which transform brands, drive business, and improve people’s lives. COLLINS clients include Equinox, Spotify, Target, Dropbox, and Everlane.
The One Club for Creativity (www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of idea and quality of execution. The ADC Annual Awards honors the best creative work in terms of craft, design and innovation across all disciplines. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
