KUALA LUMPUR – Creative Juice Kuala Lumpur has offered Expedia customers in Malaysia a unique way to discover their perfect holiday destination with a mind-probing device called the ‘Expedia Vacationizer’.
Launched at the AirAsia Travel Fair 2014 at Paradigm Mall earlier this year, the device creates an experience in which a user’s emotional response helps choose their ideal holiday destination.
Creative Juice teamed up with MyndPlay, the world’s first mind controlled media player platform, which connects computers and minds through dry sensor Electroencephalograph (EEG) BrainWave technology. The technology allows users to engage, control and interact with direct video media with their minds.
The ‘Expedia Vacationizer’ shows video footage of 12 Expedia destinations, measuring the emotional response for each one in order to decide on the preferred destination.
The device was particularly appreciated at the AirAsia Travel Fair where the public was introduced to hundreds of discounted fares and holiday packages, making it extremely difficult to choose the best deal.
There was a 25% increase in footfall at the AirAsia Travel Fair, which could be largely contributed to the number of Facebook shares showing the ‘Expedia Vacationizer’ in action. Over 1,000 people tried out the device, leading to a 15% increase in Expedia holiday sales compared to those at the AirAsia Travel Fair in 2013.
Credits
Agency: Creative Juice Kuala Lumpur
Creative Director: VJ Anand
Chief Creative Officer: Sa’ad Hussein
Senior Art Director: Julian Yap
Senior Copywriter: Shune
Digital Art Director: Tamago
Copywriter: Cheah Yi Pin
New Business Director: Judy Wong
Designer: Tay Shen Thuu
Agency Producer: Benson Clive
Designer: Xin Yi
Art Director: Mika Tay
Programmer: Chin Jin Cheok
Director/Producer: Iskandar Siva
Producer: Wong Zhi Qin
Assistant Director: Mallory Lee (PRS Productions)
Director of Photography: Ricky Chang (PRS Productions)
Cameraman: Max Lee Chee Choong (PRS Productions)
Executive Producer: S.T. Fah (PRS Productions)
Line Producer: Nur Farahain (PRS Productions)
