PATTAYA – ADFEST 2017 “20 Years of Diversity” continues to inform and entertain delegates at PEACH, the Royal Cliff Hotels Group in Pattaya, Thailand with the second day of Craft@ADFEST in full swing.
From Friday, 24th March, the festival’s focus swings over to Creative@ADFEST, with a program dedicated to agency and marketing professionals. Speaker sessions and workshops fill the daily program, culminating in the presentation of the annual Lotus Awards each evening.
CREATIVE@ADFEST SPEAKER SESSIONS
Creative@ADFEST has something for everyone across the two final days of this annual festival.
This year’s speakers have taken the ADFEST theme “20 Years of Diversity” to their hearts and will be delivering a diversity of fascinating insights into the multi-faceted creative world we live in as well as providing excellent entertainment value.
Whether you are interested in the latest agency rankings, which team won the Young Lotus Workshop challenge, what the Jury Presidents thought of this year’s work, why some brands are contagious, developing more rewarding client relationships, or simply how to create great work, there is a session that covers it.
The seminar program will culminate in Ted Royer’s keynote speech, titled “The Party you can’t go to and the Universe in your Head’. Ted Royer is the Grand Jury President for ADFEST 2017 and Chief Creative Officer at Droga5, based in New York City
A full program of seminars is available on the ADFEST APP and official event website www.ADFEST.com.
CREATIVE@ADFEST WORKSHOPS
There are two workshops on offer to delegates as part of CREATIVE@ADFEST, with a focus on the future role of creative agencies and the application of creativity through technology.
Mike Edmonds, Chairman of Meerkats Perth is the organizer of the morning’s workshop, ‘The New Purpose of Creativity’. This forward-looking session shows participants how to position themselves with their clients so they are invited to “the big table”. It arms them with a renewed sense of pride in their industry’s role in society and a business model to help their agency rise above the competition.
In the afternoon, Alex Lampe, Director at WiedemannLampe, London facilitates ‘From Zero to Hero – Creating Connected Emotive Experiences’. Participants get to “Innovate, Make and Play” as they leverage the accelerating world of technology to create experiences that really connect with people.
ADFEST 2017 “20 Years of Diversity” takes place from 22nd – 25th March, 2017 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand.
Join us in celebrating the rich diversity in creativity by following #ADFEST2017
#20YEARSOFDIVERSITY on Facebook, Twitter, and Instagram now!
Access ADFEST Connect online at www.adfest.com/adfest_connect.php or through the ADFEST App (iOS, Android).
The penultimate day of ADFEST 2017 will open with Emmanuel Upputuru of ITSA talking about the subject, “The client is not a moron, she is your customer.” That will be followed by Emma Wilkie as the discusses the contents of The Gunn Report 2016. “Mother Tongue Creativity” will be the topic that Elvis Sequeira, Farhana E. Devi Attamimi, and Mirei Okamura of Hakuhodo will speak on.
Pat Baron and Heok Seong Ng of McCann Worldgroup will then discuss “Decoding the many flavours of creativity” before Jean-Paul Burge, Chairman and CEO of BBDO Asia, brings to the forefront a talk called, “In the absence of great work, nothing else matters.” The trio composed of Asawin Rojmethatawee of Chang International Co. Ltd., Luke Nathans and Graham Van Der Westhuizen (both from Iris Worldwide out of Singapore) will be part of a panel on “From backpackers and tuk-tuks, to diverse culture and world class bars.” This will be moderated by Mark Hadfield, also of Iris.
