LONDON – The second set of D&AD Pencil winners for 2016 has just been announced. The results coincide with the first day of the inaugural D&AD Festival, a three day event which will see over 150 speakers take to the stage at the Old Truman Brewery, east London, including Sir Martin Sorrell, CEO WPP, designer Sir Paul Smith, and Ashleigh Axios, creative director at the White House.
157 Pencils were awarded on Day Two in Crafts for Advertising (20 Pencils), Crafts for Design (19 Pencils), Integrated and Innovative Media (26 Pencils), Magazine and Newspaper Design (20 Pencils), Creativity for Good (36 Pencils). and the inaugural PR category (36 Pencils).
Entrants will have to wait until the Award Ceremony at Battersea Evolution on May 19 to find out which color Pencil (Wood, Graphite, Yellow, White or Black) they’ve won.
Including awards from Day One, 235 Pencils have been awarded with more to be announced when Judging finishes on Thursday. Below is a selection of Pencil awarded work from Day Two.
The Top 10 ranking countries by Pencils won so far are:
1st: United Kingdom – 53 Pencils
2nd: United States – 40 Pencils
Joint 3rd: Singapore and France – 15 Pencils
5th: Brazil – 12 Pencils
Joint 6th: Australia and Japan – 11 Pencils
8th: New Zealand – 10 Pencils
9th: South Africa – 9 Pencils
10th: Germany – 7 Pencils
The top ranking agencies by Pencils won so far are:
1st: Grey London and Y&R Auckland – 6 Pencils
Joint 3rd: Ogilvy & Mather London, Ogilvy & Mather Johannesburg, Ogilvy & Mather Singapore and The Community – 5 Pencils
Joint 7th: FCB Chicago, Kinetic and MR_DESIGN – 4 Pencils
All 235 pieces will appear in the 54th D&AD Annual published later this year.
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at seven. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
D&AD CEO Tim Lindsay commented: “There’s been another strong showing for the White Pencil category this year with 36 winners, proving that creativity for good is alive and well. These results are a timely reminder of why brands and agencies must work together to make a change for the better. With the launch of D&AD Impact we envision this category growing and becoming even more integral to the creative industry.”
D&AD President Andy Sandoz commented: “Day Two of results and the first day of the D&AD Festival. We like to set ourselves a challenge! To hear that we’ve already awarded 235 Pencils is hugely exciting, but there are more still to come which makes the wait almost too much to bear. Thankfully we have a line up of some of the world’s best creative talent speaking at the Old Truman Brewery to take my mind off it.”
To keep up with all the latest from D&AD Judging, look out for the official #DandAD16 hashtag on Twitter, or follow the live-blog at http://www.dandad.org/en/d-ad-festival-hub/
Day Two Winners
CRAFTS FOR ADVERTSING – 20 PENCILS
Work includes:
AlmapBBDO – Audi, Cornering Lights (Brazil)
The Community – City of Buenos Aires, Never Stop Riding (United States)
Ogilvy & Mather Singapore – Twitter, First On Twitter (Singapore)
CRAFTS FOR DESIGN – 19 PENCILS
Work includes:
HAKUHODO Inc – Coca-Cola (Japan), Cola-NOBORI (Japan)
J. Walter Thompson Cairo – Al Ismaelia for Real Estate Investment, Downtown fonts/ NEFERTARI (Egypt)
84 Paris – Because Music, Because Recollection (France)
INTEGRATED AND INNOVATIVE MEDIA – 26 PENCILS
Work includes:
Leo Burnett Solutions – Asiri Group of Hospitals, The World’s First Soap Bus Ticket (Sri Lanka)
Ogilvy & Mather Buenos Aires – CCU – Compañía Cervecerías Unidas, Beer Tooth Implant (Argentina)
Crispin Porter + Bogusky Boulder – Domino’s, Emoji Ordering (United States)
MAGAZINE AND NEWSPAPER DESIGN – 20 PENCILS
Work includes:
Sergio Juan Design Office – Sirene Publishing, Sirene (Spain)
WIRED – WIRED, Sex in the Digital Age (United States)
Le Monde – Le Monde, M le magazine du Monde (France)
CREATIVITY FOR GOOD – 36 PENCILS
Work includes:
Anomaly – ELLE UK, #MoreWomen (United Kingdom)
Ogilvy & Mather Brazil – Sport Clube do Recife, Security Moms (Brazil)
M&C Saatchi Sydney – Optus, Clever Buoy (Australia)
PR – 36 PENCILS
Work includes:
Leo Burnett Istanbul – Samsung Electronics Turkey, Samsung Hearing Hands (Turkey)
Young & Rubicam Auckland – Burger King Corporation, McWhopper (New Zealand)
J. Walter Thompson Beirut – Bou Khalil Supermarché, Bou Khalil Supermarché – The Good Note (Lebanon)
