LONDON – D&AD Impact seeks to identify and celebrate great, transformative, creative ideas that have had real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all. Where brands use creativity for greater good…
D&AD Impact accepts any project or initiative that seeks to build a brand or business by having a positive impact on the world. Entire Business Concepts, Business Initiatives, Marketing Campaigns, Public/Community Projects and Products are all welcome.
Winning work will be rewarded a White Pencil, the premier accolade for creativity for good at the inaugural ceremony in September 2016.
This new initiative is the result of a partnership between D&AD and Advertising Week. Advertising Week draws from brands, agencies, media, technology and startup companies, in addition to broader cultural communities to curate a hybrid of thought leadership and special events worldwide.
The diverse selection of jurors – a mix of creatives, designers, marketers, C-suite executives, entrepreneurs, journalists and thought leaders – will be looking to award a D&AD Pencil based on three criteria: an original and innovative idea at its core; clear and measurable impact in its chosen category area; and relevance to the business’ commercial needs.
“Impact is ultimately the only meaningful measure of good design. As one of the leading promoters of creativity in business, D&AD is perfectly positioned to reinforce this positive message and I am delighted to help shape the conversation this year,” said Tim Brown, CEO of IDEO and author of Change By Design (Urban Living Jury President).
The eight Jury Presidents are:
Ø Neil Blumenthal, Co-Founder and Co-CEO, Warby Parker, will lead Responsible Production & Consumption
Ø Tim Brown, CEO, IDEO, will lead Urban Living
Ø Anthony Casalena, Founder and CEO, Squarespace, will lead Industry Evolution
Ø David Droga, Founder of Droga5, will lead Communication & Interaction
Ø Jamie Oliver, World renowned celebrity chef, will lead Health & Wellness
Ø Lord David Puttnam, CBE, Film Producer, Educator, will lead Education
Ø Aline Santos Farhat, SVP, Global Marketing, Unilever, will lead Environmental Sustainability
Ø Susan Smith Ellis, CMO, Getty Images, will lead Humanitarian Aid
The Jury Members are:
Communication & Interaction:
Ø Susie Arons, Managing Director, Rubenstein
Ø Frank Cooper, CMO, BuzzFeed
Ø Gina Garrubbo, President and CEO, National Public Media, NPR
Ø Balakrishnan “Balki” Rajagopalan, Filmmaker, Screenwriter and Chairman & CCO, Lowe Lintas
Ø Matthew Quint, Director, Director, Columbia University Center on Global Brand Leadership
Ø Paul Woolmington, CEO, Canvas Worldwide
Education:
Ø Andrea Bastiani Archibald, Ph. D., Chief Girl Expert, Girl Scouts America
Ø Steven Anderson, Co-Founder, #EdChat
Ø Charles Best, Founder and CEO, DonorsChoose.org
Ø Cristin Frodella, Head of Global Education Marketing, Google
Ø Brett Kopf, CEO and Co-Founder, Remind
Ø Ravi Naidoo, Founder and Managing Director, Interactive Africa
Ø Kate Robertson, Founder, One Young World
Environmental Sustainability:
Ø David Guerrero, Chairman and CCO, BBDO Guerrero
Ø Naresh Ramchandani, Partner, Pentagram
Ø Stephen Rutterford, ECD, Partner, The Brooklyn Brothers
Ø Freya Williams, CEO North America, Futerra
Health & Wellness:
Ø Andrea Alvares, Marketing & Innovation VP, Natura
Ø Roisin Donnelly, Brand Director, P&G
Ø Jimmy Smith, CEO, Amusement Park Entertainment
Ø Mark Tutssel, Global CCO, Leo Burnett Worldwide
Humanitarian Aid:
Ø Aria Finger, CEO, Do Something
Ø Yuya Furukawa, Global ECD, Dentsu
Ø Lisa Sherman, President & CEO, Ad Council
Industry Evolution:
Ø Eric Alt, Editor, CoCreate, Fast Company
Ø Janet Balis, Partner, Strategy Practice for Media and Entertainment, EY
Ø Ethan Eismann, Director of Product Experience, Uber
Ø Joy Howard, CMO, Sonos
Ø Paul Kemp-Robertson, Co-Founder, Contagious
Ø Nick Law, Global CCO, R/GA
Responsible Production & Consumption:
Ø Bevan Bloemendaal, VP Global Environments & Creative Services, Timberland
Ø Soraya Darabi, Co-Founder, ZADY
Ø Piers Fawkes, Founder and Editor-in-Chief, PSFK
Ø Ty Montague, Founder, Co: Collective
Urban Living:
Ø Dan Barasch, Founder, thelowline.org
Ø Christian Davies, Executive Creative Director, FITCH
Ø Alessandra Lariu, Executive Creative Director, Frog
Ø Catarina Midby, Sustainability Manager, H&M
Ø Leon Rost, Associate and Senior Designer, BIG Architects
Making its debut in New York City as a part of Advertising Week XIII, the organizers have confirmed Times Square’s PlayStation Theater will host the inaugural awards show on Tuesday, September 27.
D&AD Impact is open for submissions, to enter work or to find out more please visit: http://dandadimpact.com/
