LONDON–The 57th D&AD Judging Week has come to a close and 1,642 entries from 58 countries from across the globe have made the shortlist. Entrants can visit www.dandad.org to see if they are in with a chance of winning a coveted D&AD Pencil, but they will have to wait until the Awards Ceremony at the Truman Brewery, London, on 23 May to find out.
In a change from last year, whereby the number of Pencils awarded were announced over judging, this year D&AD has decided to announce the shortlist. This is in order to acknowledge the volume of high calibre submissions that, even if they do not win a Pencil, were in close consideration. In the belief that all the good work should be seen, the shortlist can be found for everyone to discover at the D&AD website: www.dandad.org.
Top ranking countries by number of Shortlisted Entries are:
United States – 481 Entries
United Kingdom – 333 Entries
France – 82 Entries
Brazil – 81 Entries
Germany – 78 Entries
Agencies who have the most Shortlisted Entries are:
adam&eveDDB – 35 Entries
McCann New York – 35 Entries
Droga5 – 33 Entries
BBDO New York – 31 Entries
Dentsu Inc. – 28 Entries
The full number of Shortlisted Entries in each of the 34 categories:
Categories
Digital Marketing (49); Digital Design (53); Graphic Design (61); Branded Content & Ent.(36); Film Advertising (37); Direct (106); Branding (78); Radio & Audio (34); Spatial Design (16); Product Design (28); Music Videos (44 + 3 Next Music Directors); Writing For Advertising (39 + 1 Next Copywriter); Media (102); Integrated (30); Photography (27 + 1 Next Photographer); Art Direction (20 + 2 Next Art Directors); Cinematography (31 + 1 Next Cinematographer); Sound Design & Use Of Music (41 + 2 Next Sound Designers); Packaging Design (60); Book Design (66); Press & Outdoor (104); PR (82); Creativity For Good (55); Experiential (45); Direction (41 + 3 Next Directors); Typography (34); Visual Effects (18 + 1 Next VFX Artist); Production Design (11 + 1 Next Production Designer); Magazine & Newspaper Design (36); Editing (17 + 2 Next Editor); Writing For Design (16 + 1 Next Copywriter); Illustration (34 + 2 Next Illustrator); Casting (30); Animation (31 + 1 Next Animator); Next Creative (6); Next Designer (4).
Please see below for a list of top twenty country rankings.
New for this year, emerging professionals have also been shortlisted for the newly introduced ‘Next’ awards – a special subcategory designed to recognise the work of creatives, designers and crafts practitioners who have worked for no more than three years in the creative industries.
All 1,642 shortlisted pieces will be listed in the 57th D&AD Annual published later this year.
Decided by specialist juries made up of over 250 of the world’s top creatives, the shortlist was announced live over judging in three stages. Today’s announcement of an additional 1,067 entries across the final 20 categories, marks the final additions to this year’s shortlist.
D&AD President Harriet Devoy commented: “Each year, the D&AD Awards demonstrate the enduring importance of creativity, and in 2019 we are delighted once again to have received a high calibre of entries from across the world. This bold, brave and inspiring work, spanning across all creative disciplines, has been a joy to recognise and reward. We’ve announced the Shortlist, and look forward to sharing and showcasing the full spectrum of work over the next few days at the D&AD Festival, and announcing the winners at our Awards Ceremony on Thursday 23 May.”
The D&AD Pencil is regarded as one of the creative industry’s highest accolades with juries only selecting work they believe is truly exceptional. This, plus the fact that there are no quotas for awards at D&AD, means the number of awarded entries fluctuates year to year. In some years, no Black Pencils – reserved for work that is groundbreaking within its field – are awarded; the record currently stands at just seven.
Winning work will also be displayed at exhibitions globally over the following year and featured in the D&AD Annual and online archive – the definitive guide for creatives all around the world.
Shortlisted entrants will find out whether they have won a pencil at the D&AD Awards Ceremony, taking place on the final day of the D&AD Festival (23 May).
D&AD CEO Tim Lindsay commented: “After a busy and inspiring few days of judging, we’re excited to open our doors for this year’s Festival. As well as a schedule of inspirational talks and sessions delivered by some of the industry’s leading creative practitioners, all work in consideration for a Pencil will be on show throughout the Truman Brewery for attendees to discover and learn from. D&AD Festival offers genuine insight into what creative excellence means today, the breadth and diversity of which is a real testament to the industry, and to the future of creativity.”
The D&AD Festival returns to the Truman Brewery 21 – 23 May 2019 and tickets are still available via the D&AD website. The D&AD Festival exhibits the world’s best in advertising and design as well as hosting interactive workshops with Adobe, an exhibition of extraordinary solutions by Microsoft Surface, and a series of informal talks on the new for 2019 Social Stage in partnership with Whalar.
To keep up with all the latest from D&AD, follow the Liveblog [https://www.dandad.org/en/d-ad-liveblog/] and look out for the official #DANDAD19 hashtag on social media.
Top 20 country ranking by number of Shortlisted Entries (58 countries shortlisted in total):
Ranking (by number of Shortlisted Entries) | Country | Number of Shortlisted Entries |
1 | United States | 481 |
2 | United Kindom | 333 |
3 | France | 82 |
4 | Brazil | 81 |
5 | Germany | 78 |
6 | Japan | 63 |
7 | Australia | 57 |
8 | China | 35 |
9 | Canada | 33 |
10= | Spain | 28 |
10= | New Zealand | 28 |
12 | South Africa | 25 |
13 | Sweden | 22 |
14 | United Arab Emirates | 21 |
15 | Colombia | 19 |
16 | India | 18 |
17 | Singapore | 17 |
18 | Netherlands | 16 |
19= | Thailand | 15 |
19= | Switzerland | 15 |
About D&AD Pencil levels
All Pencil winners across each category will be announced at the awards ceremony at the Truman Brewery, London on 23 May.
About the D&AD Shortlist: Work that is worthy of consideration for a D&AD Pencil.
Wood Pencils: Our equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual.
Graphite Pencils: Our equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.
Yellow Pencils: Awarded to the work that is judged to be the best in the world, selected from projects that receive a Graphite Pencil during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world.
Black Pencils: The ultimate creative accolade, reserved for work that is ground-breaking in its field. Only a handful of Black Pencils are awarded each year, if any.
About D&AD
For 57 years D&AD has stimulated, celebrated and enabled creative excellence in design and advertising, in the firm belief that great work always creates better outcomes.
But it’s much more than just awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-renowned masterclass programme.
As a not-for-profit organisation we put all our surpluses back into the industry we serve, helping new talent prosper and campaigning for a fairer, more diverse, more sustainable industry.
