LONDON—The D&AD Awards is one of the most prestigious award-giving bodies in the advertising industry, recognising the best in commercial creativity for 57 colorful years. It may be among the most coveted recognitions creative professionals seek, but that doesn’t mean students, fresh graduates and aspiring artists can’t join in on the fun.
Young creatives between the ages of 18-24 is invited to join the annual D&AD New Blood Awards 2019, where real briefs are given by real clients, judged by top professionals in the industry. 19 participating brands (Adidas, Bacardi, Burger King, and Rexona, to name a few) have sent in their briefs and are excited to see fresh and new ideas from the next generation until the deadline on March 20, 2019, 5PM GMT.
Paul Drake, Foundation Director at D&AD, comments: “New Blood challenges emerging creatives to work on real briefs set by some of the world’s top brands. This year we have a fantastic set of briefs from diverse brands which can broaden students’ horizons as to what can they achieve given the right platform of opportunity and encourages thinking beyond the confines of a discipline or subject. It is also great to have past New Blood winners featured in our Make and Break podcast with WPP and includes just a small sample of the excellent talent that passes through our New Blood Academy. I’m always in awe of the raw talent and potential showcased by the young entrants every year, and this year will be no different.”
As D&AD put it, get deadline ready with these friendly (but important!) reminders:
- Keep It Simple
- Sell Your Idea in A Sentence
- Don’t Explain the Brief
- Present Your Insight
And a message from us, just have fun!
Grab the chance to win a Pencil, or not. Either way, as stated on D&AD’s ode to young creatives, “you can win, but you can’t lose.”
Check out the happenings from last year’s New Blood Awards:
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