LONDON–The 57th Professional D&AD Awards season has come to a close and the winners have been announced. 720 Pencils were awarded among the 58 countries where the most vibrant and creative works got the recognition they deserve.
As one of the most sought-after honors in the advertising industry since 1962, it has established its place as a platform and institution that champions the electrifying energy of designers, artists and creative thinkers alike. The community that they’ve fortified through its years in the business have, year on year, consistently pushed after one goal: to stimulate, enable and celebrate creative excellence in design and advertising.
This year, with the level of excellence displayed among all 34 categories, D&AD has awarded 458 Wood Pencils, 195 Graphite Pencils, 55 Yellow Pencils and 6 Black Pencils.
Here are the Asian countries that won big during the Awards, exhibiting the best of creativity in the region:
China – 8 Wood Pencils, 5 Graphite Pencils, 1 Yellow Pencil, 21 Shortlisted Entries
Hong Kong – 3 Wood Pencils, 1 Graphite Pencil, 7 Shortlisted Entries
India – 3 Wood Pencils, 1 Yellow Pencil, 15 Shortlisted Entries
Indonesia – 1 Graphite Pencil
Japan – 19 Wood Pencils, 6 Graphite Pencils, 2 Yellow Pencils, 37 Shortlisted Entries
Korea – 2 Shortlisted Entries
Malaysia – 1 Shortlisted Entry
Pakistan – 2 Wood Pencils, 1 Graphite Pencil, 5 Shortlisted Entries
Philippines – 2 Wood Pencils, 1 Shortlisted Entry
Saudi Arabia – 1 Shortlisted Entry
Singapore – 7 Wood Pencils, 2 Graphite Pencils, 8 Shortlisted Entries
Sri Lanka – 1 Shortlisted Entry
Taiwan – 1 Shortlisted Entry
Thailand – 7 Wood Pencils, 2 Graphite Pencils, 6 Shortlisted Entries
Turkey – 1 Yellow Pencil
United Arab Emirates – 5 Wood Pencils, 16 Shortlisted Entries
Vietnam – 1 Wood Pencil
All in all, as a continent, Asia received 80 Pencils this year, with 27 from creatives organizations in Japan.
Dentsu Inc.‘s “Get Back Tohoku” campaign for East Japan Railway Company won big with 3 Wood Pencils and 1 Finalist position across categories.
The award-winning “Party Bus” film for Shiseido by Tower Film won 3 Wood Pencils and 1 Graphite Pencil.
View the full list of winners here.