LONDON – The D&AD Professional Awards 2017 are open for entries. Winning a Pencil is often the highlight of a creative career, so D&AD wanted to take a look at the people behind the campaigns and find out what it really means to those who win. All done through the eyes of those that know them best – their mums. So they sent a film crew around the world to capture the stories only a mother could tell.
This is the second year that D&AD has worked with Lucky Generals and Danny Brooke-Taylor, co-founder of Lucky Generals talked about the inspiration behind the campaign: “Your mum. No-one’s prouder of you than her. And imagine how proud she’d be if you won a Pencil.”
Creatives whose mum’s are featured:
Ali Ali – Director, Sonny London
Joanna Monteiro – Chief Creative Officer, FCB Brasil
Jose María Piera – Executive Vice President, *S,C,P,F…
José María Roca de Viñals – Chief Creative Officer, DDB Spain
John Allison – Head of 4Creative
Lisa Smith – Head of Design, Wolff Olins NY
Luiz Sanches – Partner and Chief Creative Officer, AlmapBBDO
Rebecca Williams – Design Director, Turner Duckworth
Sally Campbell – Founding Partner, Somesuch
Toni Segarra – Creative Director, *S,C,P,F…
Entry Information
Work entered into the D&AD Professional Awards 2017 must have been commercially released between 01 January 2016 and 18 March 2017 and produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by 15 February 2017.
All awarded work is announced during the D&AD Festival 2017 on 25 – 27 April and appears in the D&AD Annual released annually in the Autumn, sold exclusively through D&AD.
For more information, images and interviews with D&AD CEO Tim Lindsay contact:
D&AD PR Manager Elisa Barnard | 0207 840 1158 | elisa.barnard@dandad.org
