DDB China Group has appointed Emen Chong(张怡敏) as General Manager of Tribal Worldwide Shanghai to oversee the agency’s current digital business practices, while also enabling it to acquire new digital business. Based in Shanghai, Chong reports to Jit Hoong Ng, Vice President of DDB Group North China & Managing Director of DDB Group Shanghai.
Tribal Worldwide Shanghai, part of DDB China Group, is one of the Tribal Worldwide network’s centers of excellence. In 2010, the agency won Campaign Asia Pacific’s Digital Agency of The Year title in Greater China and in 2012 it was honored as China’s most Effective digital agency of the year in China by the Effie Index.
“Bill once said, ‘An idea can turn to dust or magic depending on the talent that rubs against it.’ I couldn’t agree more with this as DDB Group continues to attract stronger talent to create best-in-class ideas,” said Jit.
“Emen is adding more magic to the group. Her remit is to continue to grow new levels of specialisms at Tribal Worldwide Shanghai and continue to build our digital arm as a strong pillar within DDB China Group’s offering. ”
Chong has more than 15 years of experience in consumer communications and marketing, across variously different disciplines, from digital brand building, mainstream advertising, sales and promotions to retail activation and loyalty marketing. She has worked in countries such as Greater China, Singapore, Thailand, Japan and Vietnam.
“I have been attracted to DDB’s culture and reputation for years and I am thrilled to have the opportunity to lead the famous digital agency on new adventures,” said Chong.
“Tribal Worldwide will continue its trajectory to drive strong digital intelligence to help our clients manage the vast digital eco-system, specifically in the area of content population, strategic e-Commerce planning and innovations.”
