SHANGHAI – Tribal Worldwide China, the digital arm of DDB China Group, has won the social and social CRM duties for Costa Cruise Lines in China. The announcement caps off a successful year for DDB China Group following a number new business wins in 2016, including Wanda Hotels & Resorts, Cherries from Chile and Babolat.
In operation since 1860, Costa Cruise Lines has a rich history offering cruise holidays to the world’s most popular travel destinations. The cruise line’s entry into the China market marks its latest inroad into the Asia Pacific region, and further extends the company global footprint.
“Costa Cruises is the first international cruise brand in China, and one of the leading brands in the market. The focus is now on differentiating the brand and setting it apart from the inevitable influx of competitors over the next few years,” said Allen Wang, Managing Director of Tribal Worldwide China.
Tribal Worldwide China won the retainer following a competitive pitch with other leading agencies. The agency’s remit includes communication strategies, brand propositions, campaigns and social communication.
“We were impressed by DDB’s category knowledge and understanding of our business challenges. Their creativity also demonstrated a strategic opportunity to take our brand to the next level, and they were able to bring cohesiveness to diverse elements of a communication programme. I believe this team can deliver something out of the ordinary for Costa in China,” said Colin He, Marketing Director, China & North Asia of Costa Group Asia.
Richard Tan, President and CEO of DDB Group China, added, “It’s a very exciting win and a chance to put our integrated marketing prowess to work for Costa Cruises. Our focus is on driving business results through a strong strategy backed by outstanding ideas. We look forward to a long and fruitful partnership with Costa Cruises.”
