Porsche Middle East and Africa FZE, a wholly owned subsidiary of Dr. Ing. H.c. F. Porsche AG, Stuttgart, has selected the Dubai office as its Marketing Support Agency after an extensive four months creative and marketing agency review.
The review included organizational fit, regional operational knowledge, motor industry experience and infrastructure. It was led by representatives from Porsche’s regional lead office in Dubai, which formed a Review Committee, comprising Marketing, After Sales, Sales and Network Development. Imad Kublawi, of IK Consult was the pitch consultant.
In addition to DDB, Porsche Middle East and Africa appointed RAPP/EVOKE MEA and PHD Dubai as its CRM and Media agencies respectively. The appointment is a collective win for the three Dubai based Omnicom agencies.
Lee Newton, Marketing Director of Porsche Middle East and Africa FZE, commented: “We are absolutely delighted to welcome DDB, RAPP/EVOKE MEA and PHD Dubai onboard as our marketing support agencies. Working in collaboration with our in-house team, they will play an integral role in helping us deliver marketing campaigns that drive the continued growth and success of Porsche in the Middle East, Africa and India.”
Effective November 1st, 2014, DDB Dubai, in partnership with PHD Dubai and RAPP/EVOKE MEA, will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office is responsible for.
“We are very proud to have the opportunity to work for this iconic brand. We at DDB along with RAPP/EVOKE MEA and PHD will make sure that our contribution to the brand will match the highest standards it deserves,” says Hubert Boulos, CEO DDB Middle East.
