HONG KONG – Most of the time, children and parents in Hong Kong are too caught up with the demands of school and work, they don’t get to bond even simply over snacks.
To address this, Bel Cheese together with DDB Group Hong Kong partnered with St. James’ Settlement to give away 300 packs of healthy Bel Cheese snacks to students at the Ying Yip Primary School early in September.
“We understand how hard it is to balance family and work life in this city. We thank St James’ Settlement for providing the opportunity to partner with Bel Cheese to bring a healthy and cheerful snack to students,” said Valiant Yip, Head of DDB LIVE at DDB Group Hong Kong.
It has always been a part of Bel’s 150-year heritage to bring families together through its dairy products and snacks, and provide them with good nutrition.
“This sharing session offers Bel Cheese a fantastic opportunity to reconnect with Hong Kong and encourage family bonding through our fun and playful side,” said Milano Chen, Sales Director Greater China at Bel China.
Bel will be bringing its healthy snacks to more families and Children by bringing to life its award-winning ‘A Family Oasis on Wheels’ picnic truck which won a DDB LIVE Hong Kong a bronze under the Most Effective Event Category at The Marketing Events Awards 2015.
The ‘A Family Oasis on Wheels’ provided the families with Bel picnic gift and helium balloon sets plus a picnic backdrop to complete the bonding experience.
