HONG KONG – DDB Group Hong Kong released a series of works that will serve as the agency’s contenders in the coming Cannes Lions International Festival of Creativity.
DDB PRIDE OF CANNES: GREENERS ACTION | VOTE ON GARBAGE,
VOTE WITH GARBAGE
Given the urgency of resolving a pressing garbage crisis, it’s been disheartening that the Hong Kong Government has been slow with dealing with the issue.
To push the Government, Greeners Action developed a direct and easy way for
the public to express their view: two plastic garbage bags – different colours and different messages clearly printed on the garbage bags. The public chose the plastic
bag that best presented their view and voted with their trash!
View the work here:
CREDITS
Client/Advertiser: Greeners Action
Agency: DDB Group Hong Kong
Creative Director: Jeffry Gamble, Francis Chung
Copywriter: Curry Mak, Cherry Wong
Art Director: Yung Chan, Shadow Ng, Nounzz Chan
Account Servicing: Benny Ko, Cafy Choi, Kenchy Chan
DDB PRIDE OF CANNES: VW | PROJECT POLO
DDB Group Hong Kong and Volkswagen Hong Kong launched an activation campaign, which gave probationary (P) drivers the opportunity to test drive the new
Polo GP and feel less guilty if they did not follow through and buy the car.
Based on the idea ‘Drive Confident’, DDB and Volkswagen Hong Kong
transformed the usually mundane test drive into a programme to improve
driving skills and help P-platers gain confidence.
View the work here:
CREDITS
Client/Advertiser: Volkswagen Hong Kong
Agency: DDB Group Hong Kong
Creative Director: Jeffry Gamble, Chung Leung, Vincent Tse
Art Director: Chan Ka Ho
Production House: Sunnyidea (Hong Kong)
Director: Heison Ng
Planning: Shiggy File, Andreas Krasser
Account Servicing: Adrian Li, Diana Tam, Valiant Yip, Audrey Lui, Venus Tang
Print Production: Ng Ka Lok
