DDB Group Shanghai has added a trio of seasoned professionals to strengthen both digital and traditional planning offerings. Virginia Tang joins as Digital Planning Director, LuJie as Senior Planner and Denise Tang joins as Head of Brand Planning were the latest addition to the growing Planning division.
DDB said the additions are part of its moves to solidify its Planning forces, with the ambition to continue building great work that helps client achieve business results.
“DDB’s aim is to produce work of world-class standards, built on human-truth that can influence the society. The Planning team are core to the success of DDB as the fundamental of building strong brands starts by being relevant to our consumer.” said Jit Hoong Ng, Vice President of DDB Group North China and Managing Director of DDB Group Shanghai. “The team has been tirelessly working with our clients and engaging at a very different level.”
Virginia and Denise each bring almost two decades of experience in their respective realms. Virginia is a well-rounded marketing expert with an extensive list of high-caliber clients in her portfolio, including the likes of Audi, Volkswagen, L’Oreal, and Johnson & Johnson. Denise is a seasoned branding and brand communications planning professional, having built her career on providing strategic brand counseling and integrated brand communication strategies for top clients. Jie Lu brings almost half a decade of experience in strategic thinking, branding and communication, to build DDB’s branding and communication strategy under the ever-evolving culture trends and consumer mindset.
The three senior hires are expected to lead the team in perpetuating DDB’s momentum on its insatiable quest for human truths. Set up in autumn of 2013, DDB Group Shanghai’s Intelligence Unit is an initiative of DDB planning team to pioneer DDB’s intelligence gathering, analytics and trend spotting through detailed investigations into areas such as human-truth-based consumer behavior, social communication habits and consumer preferences.
In February earlier this year, the Intelligence Unit released its first publication, The Illustrated State of China’s Youth, stirring up topical conversation in the industry.
