SINGAPORE – The Hall of Fame Awards (HOF) 2015 culminated with an Awards Gala Dinner on 26 November at Gardens By The Bay , Flower Field Hall, which was transformed into a walk of fame for the people it honoured – in line with this year’s theme, “True Brilliance Can’t Be Ignored”. It rolled out the red carpet for its winners which were sparkling brighter than ever.
Organized by the Institute of Advertising Singapore, this year’s HOF recognized the diverse talents behind the best work across the industry – from media to creative communications.
Rowena Bhagchandani, Chairman of Hall of Fame Awards 2015, MD of DDB Group Singapore said that unlike most award shows that only celebrate the work, HOF wants to exalt the people behind the work. The madmen and women who spend late nights crafting, weekends pitching and their sick days replying to ‘urgent’ emails. These folks are the lifeblood of our industry and HOF wants to recognise, reward and keep them in the business. All this, with the added goal of attracting more superb talents just like them to inject vigour into the industry.
“Hall of Fame is not about awards. It’s about celebrating Ideas People, who deserve recognition for their exemplary contribution and grit in championing creativity,” said Shufen Goh, President of Institute of Advertising Singapore, Principal of R3 worldwide.
Big winners this year were DDB Group Singapore and BBH Asia Pacific, for bagging wins across a range of categories. Notable wins across other agencies were from TBWA, iris, J. Walter Thompson, Grey, StarCom and Havas Media. MediaCorp picked up Media Sales and Marketing Team of the Year – a new category introduced to celebrate collaboration between Sales and Marketing functions. TBWA clinched the largest overall number of People Award category wins whilst DDB took home the largest number of awards across the various categories including the coveted Creative Agency of the Year and the Creative Team of the Year for the team behind StarHub’s ‘Home, by Homes’ campaign. The evening also saw Ms.Tze Kuen Yeong from IKEA named Client of the Year whilst StarHub was crowned Brand of the Year.
Here is the full list of winners:
Singapore Hall of Fame 2015 Winners by adobo magazine
HOF 2015 was supported by MediaCorp, Asia Pacific Breweries, Black Marketing, CitiGems, Cold Storage, DDB, Leo Burnett, Moove Media, Shooting Gallery, Singtel, SMRT, SPH Digital, SPH Newspaper, The Edge, Z pixel.
