SINGAPORE – DDB Group Singapore has bolstered its creative department with two senior hires. Masaya Ishizaka joins as Creative Director of Technology and Kaushik Iyer starts with DDB as Creative Group Head.
Ishizaka comes to DDB after 10 years of working with some of the best agencies in Japan and China and winning China’s first ever Gold Lion in the mobile category. He also brings with him several years of entrepreneurial experience having set up 1-10 GHOldings in Shanghai.
Iyer has worked in India and Singapore and was part of the team that worked on Lead India and Teach India, both Grand Prix winners at Cannes and Spikes. He was most recently at JWT Singapore working on Singapore Tourism Board, Changi Airport, HSBC, Pizza Hut, Nikon and Friso.
“We’re adding expert talent to do great work for our clients. This is a step up the curve for DDB in the sophistication of the solutions we create. Masaya and Kaushik will bulk up our digital and experiential expertise. Not only do they have proven track records of creating innovative work, they’re also solid creative leaders,” said Joji Jacob, Group Executive Creative Director, DDB Group Singapore.