INDIA – DDB MudraMax brings the Reebok shoe technology to life in its latest in-store campaign for the sports brand’s Jetfuse Run running shoe.
In this campaign DDB MudraMax used LED screens in all store windows and created a state of the art video which showcased the working of the Jet Engine and combined it with the shoe technology.
The Reebok JetFuse brings soft, light and flexible together into one running shoe. Inspired by a jet engine, an underfoot current is created by moving air technology which provides maximum cushioning. The flexible grooves allow the foot to bend freely adding comfort and movement whilst running, and the upper is designed using lightweight materials to give the shoe added breathability.
The communication highlights the fact that the shoe is very technologically advanced in a very practical environment.
The campaign was launched across 100+ stores in all major cities in India.
Commenting on this Somdeb Basu, Brand Director, Reebok said, “The JetFuse footwear collection is further proof of Reebok’s commitment to create innovative and unique performance shoes for runners. Reebok is encouraging people to step out of their comfort zone when it comes to running and DDB MudraMax team has effectively created visibility and inquisitiveness for the product where people are turning up to check it out.”
Mandeep Malhotra President, DDB MudraMax – OOH Retail & Experiential added, “Reebok has always been a brand I have personally enjoyed working on. The current campaign as always had a need for technology and innovation as part of the integral brief. Love the energy that transpires collectively within Mudra and client teams.”
