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FRANCE – At first, it seems like a harsh request but the campaign #makeachildcry is trying to eradicate a deeper problem that is being experienced by millions of children around the world–the lack of medical care.
So, in this campaign by DDB Paris and Doctors of the World, they encourage people to make children cry but not for reasons other than because they have to go through medical procedures that may cause a bit of pain like vaccinations and blood tests.
The ads were brilliantly executed in such a way that gives the audience a different first impression that would right away make sense in a few seconds.
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