MUMBAI – Following a multi-agency pitch, DDB MudraMax has bagged the media mandate for Modi Naturals, one of India’s fastest growing FMCG companies, with innovative products in the edible oil category.
The company’s flagship brand ‘Oleev’ has been launched in four variants. One of the variants–Oleev Active is a healthy blend of Olive and Rice Bran Oil. The product competes in the value added health oil segment with brands such as Saffola and Sundrop. The three other variants are Oleev Extra Virgin, Oleev Extra Light and Oleev Pomace.
“We are delighted to be associated with Modi Naturals which shares the same entrepreneurial values as us. I along with my team look forward to building a formidable brand,” commented Amita Karwal, EVP, DDB MudraMax Media.
Touted as a multi-crore account, Modi Naturals has been built by the young scion Akshay Modi (pictured) in the last 5 years and has aggressive plans for the future.
“We were impressed with DDB MudraMax’s thinking, passion and ability to seamlessly integrate all initiatives under one roof,” said Modi.
