GLOBAL – Dentsu Aegis Network has started a reorganization of its agencies in Australia and New Zealand which will consolidate its technology specialist Vivid Group into its digital arm Isobar.
The new The Isobar Australia & NZ Group will integrate Vivid’s Perth, Melbourne and Sydney teams, completing a true trans-Tasman offer manned by over 300 people. Included in this merger is the recently acquired agency Soap last February.
Konrad Spilva will take on the role of CEO Isobar Group Australia & NZ, whilst Ben Shapiro, Vivid’s Managing Director, will take the role of Commercial Director of the group and the lead the new Perth-based Isobar office.
The merger is expected to beef up Vivid’s strategy, conceptual creative and user experience offering, whilst bolstering Isobar’s credentials in ecommerce, CRM & marketing automation services along with tracking and measurement.
“The coming together of Isobar and Vivid has been quite an organic process, as we identified natural synergies between the two agencies and saw opportunities to really augment their credentials to the benefit of clients, particularly focused around the area of Brand Commerce. With this increased scale and expertise, we are now in a position to be truly dominant in this space, which is a significant focus for both the Dentsu Aegis Network and Isobar both locally and globally,” said Luke Littlefield, CEO of Dentsu Aegis Network ANZ.
“Furthermore we have great leadership talent in place to ensure this is driven across the Group. Ben will be critical to the integration of Vivid into Isobar and ensuring that the full potential of the combination of these two businesses is realised. While Konrad now CEO Isobar Group Australia & NZ, who has been pivotal in every evolution of the Isobar brand in Australia and New Zealand, has the experience to ensure that the Isobar Group continues to thrive in this market.”
