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SINGAPORE – Dentsu Aegis Network steps up its Business-to-Business game with the acquisition of Band, a B2B agency in Asia specialising in the Technology and Finance sectors.
Founded by Ian Bickerton in 2002, Band has over 50 staff in Singapore and Greater China servicing blue-chip multinational clients across Asia Pacific, the Middle East, and Africa.
Band will be working with Dentsu Aegis Network’s current B2B capability to scale and replicate its offering into key markets across the region. Its offering includes demand generation, channel marketing sales enablement, digital and creative services.
The news came just days after ASPAC Creative Communications Inc. (“ASPAC”) joined the network, formalising the relationship the parties have worked closely together since 2012.
“B2B is one of the fastest growing areas of marketing, so we are delighted to join Dentsu Aegis Network to accelerate this development within the business,” said Bickerton.
“Integrating our end-to-end B2B offering with Dentsu Aegis’ best-in-class media capabilities uniquely positions Band at the forefront of B2B marketing globally. With the support of a strong and truly global group, coupled with our B2B strategic and creative capabilities, we are well-positioned to grow exponentially in the region.”
Nick Waters, CEO Dentsu Aegis Network Asia Pacific said, “The digital economy has disrupted many industries and in order to survive companies are changing strategies. We are seeing an increasing trend amongst many global brand owners to reduce consumer marketing efforts and switch into enterprise marketing. This has emerged as a rapidly growing specialist field which is relatively under-supplied by the agency market place. By bringing Band into the group we will offer our clients high quality expertise in the enterprise space, and connect the consumer and enterprise channels from strategy to execution across the region.”
