SINGAPORE – Dentsu Aegis Network has recently acquired gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing.
Following this acquisition, Dentsu Aegis’ successful B2B media agency Interprise, which was launched earlier this year, will be integrated into gyro, firmly positioning Dentsu Aegis as the global leader of the reinvention of B2B with gyro.
In Asia Pacific, given the strength in the market, BandInterprise – the official brand name of Interprise in the region, and gyro, will each remain a standalone B2B offering.
With this complementary and powerful combination of creative excellence, media expertise, top thought leadership, data and analytics as well as vast experience with emerging platforms, the combined gyro entity is now the largest in the world to specifically focus on the important, growing B2B marketing sector.
"The acquisition of gyro strengthens our offering, bringing in a new creative skill set in this area of advertising that's growing significantly. It's great that gyro will join our network and we'll be able to offer our clients market leading expertise in B2B across the region," said Nick Waters, CEO Dentsu Aegis Network APAC.
gyro will remain headquartered in the US, the world’s largest B2B market, with an expanded global footprint across the US, UK, France, Germany, Spain, Australia, Hong Kong, Singapore and the UAE.
Launched in 1999, gyro’s mission to create ideas that are humanly relevant has truly resonated with top B2B clients as well as with award-winning talent. Led by global CEO and CCO Christoph Becker, gyro was recently named the 2016 Advertising Age B2B Agency of the Year. It is also the Business Marketing Association’s 2016, 2015 and 2014 Agency of the Year.
gyro’s Services include B2B capabilities in media planning and buying, creative services, search, data, programmatic, events, content, and business traveler-focused out of home.
"With Dentsu Aegis acquiring gyro, a major global strategic vision is coming together. Together, we are in the perfect position to lead and accelerate the much-needed reinvention of the B2B space through the total integration of creative, media and technological power. Teamed with Dentsu Aegis, gyro will offer even more value to our great client partners and bring bigger wings to achieve their goals and dreams," commented Becker, Global CEO and CCO for the new combined gyro.
“This is an iconic moment for our clients and all our great talent around the world. It will represent a before and after in the innovation journey to refresh, once and for all, the B2B space on the global stage. Together, Dentsu Aegis and gyro will reinvent the way we see, consume and feel advertising in the business-to-people space,” Becker added.Financial terms of the transaction were not disclosed.