TOKYO – Dentsu Inc. announced today that its global business headquarters Dentsu Aegis Network Ltd. has acquired leading digital performance agency WIS Performance Media Inc. (Head Office: Taipei; hereinafter “WIS”).
Founded in 2005, WIS has rapidly evolved into a leading digital search and performance agency with 100 employees. Ranked as one of Taiwan’s leading search marketing resellers to the small to medium enterprise (SME) segment, which makes up approximately 60% of the country’s search engine marketing (SEM) market, WIS provides digital marketing services to 1,500 clients across diverse industries. The agency is also an established Google analytics partner.
Post-acquisition, WIS will become part of global performance marketing agency iProspect, one of the Dentsu Group’s nine global network brands*, and will be rebranded iProspect WIS. This acquisition will double iProspect’s scale in the market and further strengthen the network’s foothold as the largest international media, digital and creative communications group in Taiwan. Going forward, iProspect WIS will collaborate with other Group companies to accelerate Dentsu’s growth strategy in the country’s digital domain.
In its March 2016 worldwide advertising expenditure forecasts, the Group’s media communications agency Carat announced that digital advertising expenditures in Taiwan grew 15.0% in 2015. Continued double-digit growth is expected, with 13.7% forecast for both 2016 and 2017.
The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending December 31, 2016 is expected to be minimal.
*Dentsu Aegis Network Ltd., the Dentsu Group’s global business headquarters based in London, is expanding the Group’s business worldwide through nine global network brands–Carat, Dentsu (Dentsu Branded Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum–as well as through several specialist/multi-market brands.
