Hong Kong – Dentsu Aegis Network is set to open mcgarrybowen Hong Kong this month to be led by mcgarrybowen Greater China CEO Simone Tam and Chief Creative Officer Jeffry Gamble.
The news is on the heels of its acquisition of SAME SAME but different, a French-based agency with a luxury offering spanning offices in New York, Paris, Shanghai, and Hong Kong. In July, the two entities also welcomed Singapore-based manghamgaxiola, now known as manghamgaxiola mcgarrybowen.
The two will continue to oversee the agency’s Shanghai office in addition to its growing Greater China operations.
Nick Waters, CEO of Dentsu Aegis Network, Asia Pacific, said that the launch of mcgarrybowen in Hong Kong is the “extension of our strategy to develop the agency in Asia with high quality talent and in strategic cities.”
“We aim to build on Simone and Jeffry’s strong knowledge of the Hong Kong market and, adding to the agency’s Shanghai and Singapore operations, seek to create regional opportunities. With high quality leadership in three strategic Asian cities we will also look to develop west to east and east to west opportunities for the growing mcgarrybowen global network.”
Said mcgarrybowen Founder and Global Chairman Gordon Bowen: “Simone and Jeffry have done a terrific job leading and growing mcgarrybowen in China. Since joining, they’ve landed both well-recognized local and global clients, including Intel, Estée Lauder, The Cheesecake Factory, and Kangshifu Juice. Hong Kong is one of the world’s most fascinating and cutting-edge cities–and an important talent and business hub for many of the world’s largest companies–and we are thrilled to have them leading our expanding Greater China operations.”
Added mcgarrybowen CEO Simone Tam: “Jeffry and I have strong career and industry roots in Hong Kong, and we look forward to continuing the momentum and expanding mcgarrybowen’s network and client offering in the APAC region.”
