Dentsu ECD Takuma Takasaki is 2013 ‘Creator of the Year’

TOKYO – Dentsu Inc. has announced that Takuma Takasaki, a Dentsu executive creative director, has been named the 2013 Creator of the Year by the Japan Advertising Agencies Association.

 

Established in 1989, this annual award recognizes the most outstanding work produced by a creative professional from any of the Association’s member companies. This was the 25th time that the Creator of the Year award has been presented, and the 23rd time that a Dentsu creative has won this award.

 

Takasaki planned and implemented various policies in connection with Tokyo’s bid for the 2020 Olympic and Paralympic Games, and he was given full responsibility for the final bid presentation including the production of the video. 

 

The judging panel evaluated his work as follows: “All of Takasaki’s work, not only this historic achievement, is worthy of being referred to as being representative of Japan. He has charmed people with his creative work, which will linger in many memories.” This was the second time that Takasaki has been named Creator of the Year; the first time was for 2010.

 

In addition to Takasaki receiving the Creator of the Year Award, Yoshihiro Yagi (concurrently assigned to Creative Planning Office 6 and the Communication Design Center at Dentsu Inc.) was named one of the six Creator of the Year medalists.

 

Takasaki, 44, joined Dentsu Inc. in April 1993. He works as an executive creative director and TV commercial planner in the Communication Design Center.

 

Takasaki said, “The first time I received this award was right after the Great East Japan Earthquake in 2011, and it gave me the strength to do what I could to the best of my ability. Now that I have received it a second time, I believe that I am being told that there is still much left for me to do. I will do my best to correctly use the energy given to me by this award.”

 

 

2020 Bid Campaign to Raise Public Support in Japan / 2020 Olympic and Paralympic Games Bid Presentation

 

Client: Avex Broadcasting & Communications Inc. “DOCOMO D-VIDEO”

 

Client: Suntory Beverage & Food Limited “Orangina”

 

Client: So-net Corporation “NURO”

 

Client: East Japan Railway Company “Get Back, Tohoku.”

 

Client: Japan Racing Association “JRA G1 Races”

 

Client: Intel Corporation “Ultrabook”

 

Client: The Asahi Shimbun Company Digital campaign