Dentsu Inc. has entered into a business alliance agreement with Pinterest Japan K.K., the Japan office of U.S. company Pinterest Inc., whereby Dentsu will act as Pinterest Japan’s strategic partner in the Japanese market.
An interest graph service, Pinterest enables users to create a collection of images, videos and other content found on the Internet, as well as their own original content, by pinning them to a board in a scrapbook-like format. Through the sharing of these boards, people can become inspired and make new discoveries.
Pinterest was launched in the United States in 2010, and quickly spread around the world, mainly through smartphone users. The Japan office was established in 2013, and services are now provided in Japanese. The number of monthly Pinterest users is estimated at 60 million people globally (January 2014 comScore report), and companies are increasingly making use of the service, Dentsu said.
Under the terms of the agreement Dentsu will, as Pinterest Japan’s strategic partner, provide consulting services aimed at business development. In addition to providing fresh insights into the Japanese market and effective marketing strategies, Dentsu will assist Pinterest Japan in its PR and other activities to raise awareness of and promote the spread of Pinterest countrywide. Dentsu will also propose strategic marketing activities that utilize Pinterest to advertisers and media companies, and will create new opportunities for communication and new value for Pinterest users.
